More awareness: the new path to digital well-being

More awareness: the new path to digital well-being


Technology solutions use artificial intelligence and guided routines to turn daily minutes into real progress on sleep, nutrition and stress


Summary

Digital solutions like Superdash offer well-being based on simplicity and self-knowledge, focusing less on metrics and more on the awareness and regularity of daily habits.




Watches that monitor your sleep, apps that remind you to drink water, bracelets that count your steps: technology has become a great ally (at least in most cases) in the search for a more balanced life. With so much information available, the question that arises spontaneously is: does this data really help to change habits or simply increase the anxiety of “doing everything right”?

According to a survey by the McKinsey Health Institute (2024), 73% of Brazilians say they use some type of technology aimed at well-being. However, only 28% say they believe these tools help them maintain habits consistently. The trend, according to experts, indicates a new phase: less attention to parameters and more awareness and regularity.

In this context, solutions that combine simplicity and self-knowledge are starting to take hold, tools that encourage the user to look at themselves and not just the clock or the performance graph. This is the case of Superdash, the first intelligent diary within WhatsApp. Created by entrepreneur Marcelo Loureiro, the product aims to transform a few minutes of the day into a moment of intentional attention. Through short questions about sleep, emotions and routine, the artificial intelligence system organizes the answers, identifies patterns and returns personalized provocations.

“What we realized is that many people already know what they need to do to live better, but they don’t do it. Superdash was born from this idea: using technology to support awareness, not control,” explains Marcelo. “Technology plays an important role when it is put at the service of reflection, and this is what we try to do in a light and sustainable way”.

Superdash integrates a wave of digital solutions that address wellness more broadly. Apps like Headspace and Calm, for example, have gained traction by introducing meditation and mental rest into the routine.

Now, tools like Superdash take it a step further: They use daily personal logging as a way to understand the impact of small choices (what you eat, how much you sleep, how present you are) on physical and emotional balance.

Based on the first results, the smart diary shows a new path towards digital well-being: less “quantifying” and more “perceiving”. After all, as Loureiro says, “real progress begins when we begin to observe ourselves carefully, and not when time is running out.”

Source: Terra

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