Designer collaborates with the beer brand to create customized sneakers
Los Angeles-based designer The Shoe Surgeon collaborated with Dutch beer brand Heineken to create Heinekicks sneakers, which have clear beer-filled soles.
The limited edition sneakers were created to celebrate the launch of Heineken Silver beer. In total, 32 pairs of trainers were made with transparent soles filled with the drink, allowing users to “walk on beer”.
Beer was injected into the sole using a surgical method so that the alcohol was trapped tightly, while a clear tube running through the shoe upper is also filled with beer.
According to Heineken, the outsole is designed to create a smooth walking experience that reflects the subtle flavor of the beer.
“Collaborating with Heineken for their new beer was a fun challenge,” said Dominic Ciambrone, the designer’s real name. “We share a passion for innovation and for pushing boundaries and we have created a design to represent it.”
“The shoe not only embodies the energy of Heineken Silver, it literally carries it,” he continued.
The custom shoes also include design elements inspired by the look of Heineken bottles. The exterior features the colors red, green and silver, while the interior is red.
The tongue of the shoe includes a removable metal bottle opener, allowing users to enjoy a drink “whenever the opportunity arises”.
“Heineken has always been passionate about innovation in brewing in line with the culture and taste profile of consumers,” said Rajeev Sathyesh, Heineken Brand Director.
“Heineken Silver does just that, with a smooth and perfectly balanced flavor profile that suits today’s more informal social occasions,” he continued. “To be able to represent this through an exclusive collaboration with The Shoe Surgeon is a fantastic project and a great manifestation of the purpose of Heineken Silver.”
Ciambrone is known for creating unusual sneakers and his clients include musicians LeBron James, DJ Khaled and Drake.
* Via Dezeen
Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
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