Female entrepreneurship: tips for starting a business

Female entrepreneurship: tips for starting a business


The founder of the Aladas Movement highlights advice for new entrepreneurs





Female entrepreneurship: tips for starting a business

The group of women entrepreneurs continues to grow a lot in Brazil. The female audience already represents almost 50% of entrepreneurs in Brazil, according to the Global Entrepreneurship Monitor. And this is just the beginning of a process.

According to a survey carried out in collaboration between Aladas Movement and Sebrae SP, from March 2020 to September 2021, 91% of women were responsible for founding companies. Of these, 78% used their own resources, due to the difficulty of external financing.

Taking the dream of being an entrepreneur off paper requires a lot of flexibility from women and clear strategies to balance time, raise funds, manage the team in a stimulating way and avoid unnecessary headaches ”, says Daniela Graicar, founder of the Aladas Movement.

“Help can come from people close to you or even from mentoring programs. Having a mentor on the career path is an asset that can make evolution faster and more fun. On MentorEla, Aladas’ mentoring platform, you can choose experienced mentors on topics that keep the entrepreneur awake at night, such as cash flow, preparing the field for investors, and managing the team. Untying the knots in our heads can be easier than people think. “

Daniela takes the opportunity to list the 6 main tips that every entrepreneur needs to hear.

1. Set goals and adjust your plan regularly

“The fact that the business is yours cannot take you away from responsibility for deadlines and goals. I suggest setting three main goals per quarter and addressing the indicators every two weeks. Adjusting them is also part of the process! ”She says.

2. Accept that you are not unanimous

“Customers will criticize your product or service, people on your team will question your management model and jump ship, you will get negative comments on social media. This is part of the game and the more people know about you and your business, the more likely you are to get criticized. Alright then! Learn to filter out pertinent criticisms without being so passionate. ”

3. Knowing how to ask for help

“Sometimes we think that asking others is a sign of weakness. Believe in the power of mentoring or support networks with other business owners. There are many doubts and this is normal, after all entrepreneurship is complex. There are many mentors who like to collaborate with the evolution of entrepreneurs and not exploiting this repertoire and networking is a waste of time and power “.

4. Formalize the agreements

“Invest time recording everything you agree to provide and what you hire from others. Write contracts, have a good lawyer. Do not rely on common sense or the memory of others or your own ”, warns the expert.

5. Take care of yourself!

“Remember that the feat is a marathon and not a 50m sprint. Establishing a routine that takes into account your health and emotional well-being is important to the success of your business. Put that time into your schedule, or you will soon have no more energy or quality in what you set out to do. Taking care of yourself is not a luxury but a necessary part of the entrepreneurial process “.

6. Give up? Never!

“When you think about quitting, it will happen often, stop and remember what prompted you to start this effort. This usually makes sense of the effort and recharges the batteries ”, concludes Daniela.

Source: Terra

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