Startup has a differentiated proposal offering health insurance for dogs and cats
The family configuration has changed and a new member is increasingly present: the pet. The new format has been called a “multispecies family”, which can be defined as one that is based on the human-animal relationship, giving more prominence to companion animals, which are considered, for the most part, as children for their guardians.
As a result, the pet market has gained a lot of notoriety, including companies offering pet health insurance. And those that have a differentiated business model are on the rise, as is the case with the Meu Pet Club, a pet that offers this service for dogs and cats, seeking to provide them with more health and quality of life.
The company stands out for its purpose of freedom of choice and reimbursement payment. That is the tutor who chooses which veterinary clinic to bring his pet to, in 100% of the national territory, guaranteeing greater autonomy to the user.
The startup noted veterinarians’ natural resistance to sharing their clients with health plans, as private care gives them so much more.
When you can’t carry your pet
Another point considered by the CEO and founding member of the Meu Pet Club, Otto Marques, during the structuring of the business was that, in most cases, the tutor must bring his pet to the clinic accredited by the plan, which which at times proved impossible. .
“For this reason, we have decided to create a payment method for the reimbursement, so that the user can have the freedom to choose which clinic to bring their pet, within any Brazilian city. If he is on the road, for example, and something happens, he knows he will have his plan safe, after all it is for the full assistance that we serve, ”comments the executive.
In addition to covering consultations and exams, with the Pet Care plan they try to go beyond the conventional, offering services such as hotels, dental care, baths, grooming and even acupuncture.
Otto explains that they see animal welfare in its entirety: “We are passionate about pets and it was to change their lives and make life easier for those who take care of them that Meu Pet Club was born. Here we think to protect these animals, and we even created the term “petgidos” for that, proving that our goal is always to provide them with the best, ”he points out.
The next steps of the company
Currently, the Meu Pet Club protects more than 20,000 muzzles, the affectionate way they call pets at its base. This year alone, they’ve had a 970% increase in their customer base. By 2023, the company wants to have at least 100,000 cats and dogs covered by its health plans.
“In addition to the possibility for people to contract their plan directly with us, through the official website of the Meu Pet Club, we are strengthening our presence as a benefit in large companies, which seek us to offer our services to their employees. We already have partnerships with successful companies in Brazil and, soon, we will have other news ”, concludes the CEO.
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Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
