Food with a childhood flavor in the country takes advantage of the food franchise in the country
Our olfactory memory always carries very particular smells, such as fresh coffee, hot bread or the pot with mum and grandmother’s favorite dish. Because a franchise with a taste for the countryside was born from this type of memory.
This is Caipira in Box, a franchise network that promises to represent Brazilian caipira culture through cooking. This was the concept that inspired its founder Jhonathan Ferreira, CEO of Infinite Franchising, who wanted to save his childhood memories and the moments spent on his grandparents’ farms in Goiás and Mato Grosso.
Ingredients and condiments in line with the proposal
Born in 2020, in the midst of a pandemic, Caipira in Box promises customers the experience of authentic typical cuisine, with hard-to-find dishes – gizzard, tripe, caipira paella, Maria Isabel rice, for example – quickly and practical.
With 90% delivery service, Caipira in Box fulfills nearly a thousand orders a day through social networks, websites and apps. With a lean and scalable business model, the brand began franchising a year after its creation and currently has 15 franchised units in Brazil, all under the dark kitchen model, giving priority to delivery.
With an annual turnover of R $ 14.4 million, the franchise is betting on 25 new units for 2023. To this end, the company is investing in product sales and expansion to new franchisees, who can opt for stores. street or kitchens in the dark.
The network provides all the support and support to the franchisee, from the architectural design and opening of CNPJ to training (operational, financial, people management, product production), structuring of commercial actions and marketing campaigns. The total initial investment is R $ 165,000, with a payback period of between 18 and 24 months.
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Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
