Users of Bumble, a dating app and social network focused on female empowerment, are already experts in this filter; read and understand
If you thought that after the election period things would calm down, then you are wrong: the presidential elections are now in the second round, leaving your nerves on edge in terms of politics. And if earlier this was a topic avoided in getting to know each other, relationship apps prove that they are a prerequisite before giving the famous match.
Who reveals it is Bumble, a dating app and social network focused on female empowerment. According to a report, the political vision filter it is the most used among Brazilian users. Furthermore, it was also possible to notice that the use of the filter has increased in recent months.
The analysis shows that, in May this year, the political vision filter was the second most used in the country, having been chosen by up to 12% of Brazilians, of all genders and all age groups. age. Meanwhile, in September, a month before the first round of elections, the political opinion filter took home gold as the most used filter in the app. being the main choice up to 14% of all users.
Political vision is synonymous with match?
Apparently yes, you see? Analysis of the dating app shows that users adding their political views to their profiles it might be more likely get a connection with another person. Interesting, right?
It was also possible to map who is the audience interested in this filter. According to Bumble, millennials (born from 1981 to 1995) in first place as the most interested in politics as an important topic to align with a potential partner, representing over 55% of those using this filter. Then we have Generation Z (born after 1996) with 29% interest.
“As the data shows, politics can be a very passionate topic for many members of our community. At Bumble, we continually encourage our community to do this present yourself in an authentic way, both online and in real life, always through the lens of respect, kindness and tolerance. Setting your political views on your Bumble profile can be an effective way to achieve this and connect with people who share similar views on that front.“says Samantha GarcÃa, marketing director for Latin America for the dating app.
Growth of political commitment
That the general public is more interested in politics in Brazil is undeniable! The number of young people aged 16-17 (public with optional voting rights) who signed up to vote in 2022 + 51% compared to 2018period marked by the last presidential elections.
But in addition to showing that you are civically concerned for the country, getting involved in politics has other advantages. According to an article published in 2020 by psychotherapist Shelley Galasso Bonanno, political conversations can help people in a relationship learn to talk about difficult topics.
Also, this is a way to get to know them all, establish boundaries with each other and maybe find something else in common with your partner. That is, using a political filter in dating apps can help you find a love tied to the ideals you believe in!
Source: Samantha GarcÃa, Bumble’s marketing director for Latin America.
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Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
