The expert says that the filter should not be dispensed even on cloudy days
or sunscreen is our greatest ally in protecting against ultraviolet rays, the main causes of skin cancer. Its use, however, shouldn’t be limited to days on the beach and direct exposure: protection must be daily, experts say. Some brands have gone even further and combine sun care with hydration, spot lightening and makeup.
Recently, the photo of an elderly woman who claimed to have applied sunscreen to her face all her life, but not her neck, went viral on social media. Used in a scientific article on skin cancer prevention, it shocked many people with the difference in tone and wrinkles in the two parts of the body. One of those influenced by this image was 25-year-old ballet teacher Sallem Michelli. He says he always used to use sunscreen, but that he occasionally neglected his daily protection.
“When I saw the image, I immediately paid attention to the three-finger rule, which is a trick to knowing the ideal amount of sunscreen to apply to the face. It protects directly from the sun,” he says.
In addition to consumers, brands have also seen the effects of the viral photo on their sales. According to Felipe Carlo, chief growth officer at Sallve, a skincare brand, the company’s sales were up about 50%, compared to the previous month, when the image was released. Much of the sunscreen research came from new buyers, he says.
Another one who has felt the effects is Ollie. Present on the market for two years, the brand specialized in sun protection was born from the need of its founder, Tarsila Mendonça, to find light products for everyday use on the national market. “After this photo, many people started messaging the brand’s social networks and my personal account.”
Although the image has served to pique many people’s interest in sunscreen, dermatologist and member of the Brazilian Society of Dermatology (SBD) Tatiana Blumetti makes the reservation that the elderly woman in the photo probably underwent cosmetic procedures. which caused that difference. great. “Even if a person uses sunscreen every day, her face will certainly have some degree of skin aging. The photo is happy in the sense of encouraging protection, but it shouldn’t be used for comparison.”
Next, it provides tips on how to choose the ideal sunscreen for your needs.
What is the ideal sun protection factor (SPF)?
According to Tatiana, people with very fair skin tones should use an SPF above 50. People with fair skin tones should choose an SPF of at least 30 and those with dark skin of at least 15.
Do i need to use a specific visor?
“If you can choose a specific protector, you will have a better cosmetic experience,” says the dermatologist. According to her, the product will no longer protect, but it could present differences in the formulation, with a mat effect, antioxidants (which help in the final appearance of the skin) and vitamins. Most important, however, is still the FPS.
How much sunscreen is suitable for the face?
“The measure is a teaspoon or the bottom of the hand full for the face,” explains Tatiana. “Ideally, apply half an hour before exposure and a second coat after thirty minutes in the sun.”
How to choose the brand?
The ideal brand is the one you can buy and don’t skimp on using it. “When we save time to apply the protector, we use much less than the factor 30 that is written on the label, for example,” the doctor teaches.
Is it worth opting for a tinted sunscreen?
“Tinted sunscreens protect from visible light. So they mainly protect against blemishes,” says Tatiana. Usually, she says, this type of product is suitable for those who work in front of computer screens, as it is the one that best protects against blue light.
Should I use sunscreen on cloudy days?
According to the doctor, although the UVB index is lower on cloudy days, UVA, related to skin cancer, are not blocked by clouds. So the answer is yes.
What other products can I use to protect myself from the sun’s rays?
UV protective clothing is a good option. “If you don’t have UV protective clothing and you get a lot of sun exposure, it’s recommended to use fabrics that have a thicker synthetic component and that you can’t see from the other side through the transparency, like polyester,” explains the doctor. .
A wide-brimmed hat that shades the entire face is also recommended. In addition, the dermatologist recommends avoiding sun exposure between 10 am and 3 pm and staying in the shade on very sunny days. “The ideal is to find a balance between sun protection and sun protection measures.”
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Source: Terra

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.