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Ludmilla poses with Hailey Bieber at Paris Fashion Week

Brazilian singer Ludmilla met model Hailey Bieber in France during Paris Fashion Week, sharing a behind-the-scenes photograph with fans on social media.

Ludmilla poses with Hailey Bieber at Paris Fashion Week

Brazilian singer Ludmilla shared a photograph alongside American model Hailey Bieber during Paris Fashion Week on Thursday, documenting their meeting in the French capital.

The 31-year-old performer posted the picture to her Instagram stories on October 1, tagging the 29-year-old American businesswoman and placing a red heart emoji beside her name.

Both stars are currently in Europe taking part in the schedule of Paris Fashion Week, which extends through Tuesday, October 6. The European visit marks the second time Ludmilla has attended the prestigious gathering, following her debut at the French fashion showcase during the 2024 edition.

This year, the Brazilian artist is in Paris representing the French fashion house Rabanne. Official promotional imagery released by the luxury label also showed Ludmilla mingling with American fashion models Lori Harvey and Alex Consani during the brand's activities.

Ludmilla ao lado de Hailey Bieber • Reprodução/Instagram/@ludmilla
Ludmilla alongside Hailey Bieber. Photo: Instagram/@ludmilla

Paris Fashion Week appearances

Paris Fashion Week is widely regarded as one of the fashion world's premier calendar events, uniting international designers, houses and cultural figures in the French capital to unveil their seasonal collections. Rabanne, the historic fashion brand established in 1966 by the late Spanish designer Paco Rabanne, is renowned for its metallic garments, avant-garde silhouettes and international runway presentations.

Hailey Bieber, an established runway model and the founder of the Rhode skincare brand, has been a frequent guest at major international fashion shows. Ludmilla, born in Rio de Janeiro, has established herself as one of the most prominent musical figures in Brazil, achieving commercial success across funk carioca, pop and traditional pagode styles.

Cinema premiere for Fragmentos project

Alongside her fashion engagements in France, the singer is also preparing for the release of an upcoming audiovisual production titled Fragmentos: A Experiência Ao Vivo, translated as Fragments: The Live Experience. The exclusive release is scheduled to debut on October 6 in selected movie theatres across São Paulo and Rio de Janeiro.

In a recent conversation with CNN Brasil, Ludmilla detailed the artistic vision behind the cinema release. She said that Fragmentos reflected a period during which she allowed herself to look deeply within. She explained that the undertaking provided a space to present a more intimate and vulnerable side of herself, while also exploring her profound connection with rhythm and blues, a genre she described as a constant musical influence throughout her creative journey.

The artist also addressed her decision to bring the musical release to the big screen. She said that concluding this specific cycle in cinemas alongside her supporters made complete sense to her, noting that the venue enabled fans to participate in a shared collective experience that remained personal and direct.

Upcoming music and Carnival release

Following the cinema screenings, fans will be offered a preview of another upcoming venture called Fervo da Lud. The new musical project is scheduled to introduce brand new tracks, an agreement with a new record label, and fresh material developed specifically for the Brazilian summer and the upcoming Carnival celebrations.

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