The "clean girl" makeup look that dominated social media for years is giving way to a bolder, more colorful style, according to trend coverage from New York Fashion Week. Maximalist makeup looks that have already taken over social media were spotted throughout the runway shows for the 2027 season.
Among the clearest examples was Marc Jacobs' Spring 2027 runway show, where models wore bold black, cobalt and plum eyeliner emphasized by Twiggy-inspired lashes. Marc Jacobs is a longtime fixture of New York Fashion Week, the biannual event where designers unveil their upcoming collections and where beauty trends for the following season often first appear on the runway.
What Counts as Maximalist Makeup
Despite the bolder eyes, brows and lips, the skin itself is staying simple and glowy, staying true to the no-makeup makeup look that has been popular in recent years. The maximalist trend keeps that dewy base while adding a colorful treatment to the eyes, brows and lips.
There are no strict rules to the look, beyond experimenting with products, including new launches. The trend marks a departure from the pared-back, minimal-effort aesthetic associated with clean girl makeup, which favored neutral tones and understated application.
Face Gems for a Bedazzled Look
For those leaning into the sparkle side of the trend, Half Magic's Self-Adhesive Face Gems are designed to stay put through a full night out. The gems are medical-grade and come with a self-adhesive that is intended to avoid irritating the skin while still holding firmly in place. Half Magic was founded by the makeup artist behind HBO's Euphoria, a series widely credited with popularizing bold, artistic makeup looks in recent years. The face gems are priced at $14.50 and sold at Ulta Beauty.
Colorful Eyes and Brows
Brows are getting their own maximalist update. Pat McGrath Labs' Invisibrow Eyebrow Gel, inspired by the lighter brows trend, comes in several pale shades, including a pink colorway, and is priced at $24 at Sephora. Pat McGrath is a prominent makeup artist known for her work backstage at major fashion shows.
For the eyes, Violette_FR's Yeux Paint liquid eyeshadow is designed to be high-impact, long-lasting and blendable, and comes in neutral and colorful shades with either a matte or glitter finish, priced at $32 at Sephora. Marc Jacobs Beauty's Born Star Eyeshadow, a cream-to-powder single eyeshadow available in matte, metallic and duochrome shades, is priced at $29, also at Sephora. Flower Knows' Knight Unicorn 6-Color Satin Makeup Palette offers a fantasy-inspired option, with four fine-shimmer satin shades and two high-sparkle pearl shades in yellow, turquoise, pink, lavender and violet, priced at $38 on Amazon.
Blush and Lip Products
On the cheeks, Prada's Touch Cream-To-Powder Soft Blur Longwear Blush is available in violet and lilac shades and is formulated to shift from a creamy balm to a blurred matte finish, with a claimed longwear time of up to 12 hours, priced at $42 at Sephora. A more affordable option is Milani's Baked Blush in the shade Pink Panna Cotta, an icy pink shade with a shiny glimmer, priced at $12.97 on Amazon.
For lips, CoverGirl's Outlast Lipstain is built for the pronounced, all-night lip color the maximalist look calls for, with several shade options, a lightweight texture and a non-drying formula, priced at $11.99 at Ulta Beauty. To finish, r.e.m. Beauty's Essential Drip Glossy Balm in the shade Fembot delivers a light pink tint with blue-shifting glitter for a shimmering finish, priced at $20 at Ulta Beauty.
