Keanu Reeves criticizes deepfakes and vetoes the use of technology in contracts

Keanu Reeves criticizes deepfakes and vetoes the use of technology in contracts

Artificial intelligence capable of modifying facial expressions and even adding elements to characters, such as tears or winks, continues to generate various debates, both in favor of the resource and against it. Actor Keanu Reeves, for example, doesn’t look kindly on this technology.

Reeves, known worldwide for his participation in blockbusters such as Matrix AND John Wickhe said in an interview that there is a clause in their contracts that forbids the use of this type of tool on their characters.

The actor also revealed that, in a film released between the 90s and 2000s, a scene of him was changed and a tear was added to the character’s expression:

They put a tear on my cheek, and I was like, ‘huh?!’ It was like I didn’t even need to be here

Keanu Reeves

The artist also said so during a conversation with a 15-year-old boy about the film Matrix, explained that his character in the film struggles to distinguish what is real and what is not. In a contemptuous tone, the young man asked, “who cares if it’s real?” This return has raised thoughts on the subject for Reeves.

Deepfake beyond Hollywood: technology is also used for evil

Although it can be used regularly by producers and audiovisual professionals to enhance scenes – or even create perspectives from scratch – the negative points mentioned by actor Keanu Reeves are not the only negative aspects of this feature film. Let’s separate some cases where the technology has been used negatively, take a look:

Through: Variety

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Source: Olhar Digital

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