After Carnival, how about thinking about becoming the owner of your own business? Check out the different franchise options
The Brazilian Franchising Association (ABF) has published the performance of the franchising sector in 2022. According to a study by the institution, the turnover for the year was more than R$ 211 billion, with a growth of 14.3%, a an index that even exceeded the 12% envisaged by the institution. For 2023, the projections are positive and should remain in a range between 9.5% and 12%.
And that’s not all: this growth has extended to all segments of the franchise, with particular attention to Food – Food Service; Health, Beauty and Wellness, Cleaning and Conservation, plus Home and Construction. This positive news can serve as a decisive factor both for those who want to become owners of their own business and for those who are looking for investment diversification alternatives.
According to data from the Business Map, drawn up by the Ministry of Development, Industry, Trade and Services (MDIC) in collaboration with the Federal Data Processing Service (Serpro), in 2022 more than 3.8 million businesses were opened enterprises, registering a total of nearly 20.2 million active projects.
The numbers indicate that the service and commerce sectors represent 81.5% of the companies operating in Brazil.
For those who also want to start their own business and bet on a franchise, there are a few options from different segments to invest in right away. Watch.
5àsec
With more than 525 operations, 5àsec is the largest laundry chain in Brazil and occupies the 36th position among the 50 largest chains by number of operations in the country. It is recognized in the market for its customer service-focused differentials and specialized services, such as brightening the colors of clothes. The initial investment starts at R$ 100,000 and has an amortization period of 24 to 40 months.
Freshwater flavors of Brazil
The Água Doce Sabores do Brasil restaurant chain is known for its menu of Brazilian dishes served in generous portions, including its famous escondidinho, which comes in traditional versions (carne de sol), shrimp, chicken and cod, as well as hearts of palm and leek vegetarian recipes. With 80 units spread across seven states, in addition to the full restaurant concept, there are two different models, with smaller investments: Água Doce Express, which has a more streamlined menu and focuses on lunch and happy hours, in addition to traditional dinner; and Água Doce Delivery, focused on home delivery and take away. The initial investment starts at R$ 305,000, with a payback period of 24 to 60 months.
Bibi Footwear
The brand develops non-toxic physiological footwear with Fisioflex Bibi insole technology, which provides the sensation of walking barefoot. The products are present in more than 60 countries on five continents and the brand is sold in more than 3,000 multi-brand stores, as well as e-commerce and a franchise network that includes more than 150 stores. The initial investment is BRL 580,000, with a payback period of 36 months.
Builder’s house
Franchise network for leasing civil construction equipment and day-to-day solutions, offering options for all stages of a job, such as containers, scaffolding, concrete mixers, breakers, cement mixers, soil compactors, generators and even lighter items such as drills and saws. With an initial investment of BRL 680,000 and a payback period of 36 to 48 months, the company already has more than 520 units.
divine stove
With the strategy of serving typical farm foods, Divino Fogão is recognized for its exclusive recipes developed to satisfy the taste and palate of Brazilians. With an initial investment starting at R$ 800,000 and a payback period of 36 months, the network includes more than 200 outlets, including restaurants and dark kitchens.
igui
Present in more than 50 countries, iGUi sells swimming pools in glass fiber reinforced polyester. With more than 1,200 operations that include factories, iGUi, Splash and Unlimited stores, the brand has a concept store business model aimed at a high and very high standard audience and whose initial investment is R $ 2.1 million. Payback period up to 24 months.
Gastronomic institute
Network of gastronomic entrepreneurship, has more than 140 operations in the country and offers short or long-term courses that combine the practicality of cooking with the art of cooking, focusing on student interaction and learning for a complete professional education. Also aimed at those who make cooking a hobby and a leisure activity, the courses are of short or long duration and have flexible hours. The initial investment is BRL 187,000 and the payback period is 18 months.
milon
With 95 physical stores in operation, of which 63 are franchises and 32 are owned, Milon distinguishes itself with French-inspired clothing with classic styles, from newborn to size 44. The chain is part of the Kyly Group. The initial investment to become a franchisee is BRL 350,000, with a payback period of 24 months.
Mr. cheney
A typically American chain of biscuits, Mr. Cheney has the particularity of being a freshly baked product (Fresh Baked concept), in which operations offer a batch every 20 minutes, spreading the unmistakable aroma throughout the environment. In addition to traditional products, Mr. Cheney also offers other desserts, such as ice mountain cookie (with ice cream), brownie, apple clobber (baked chopped apples with cookie and ice cream), among other options, some of which are seasonal. The brand has more than 88 operating units, distributed in 14 Brazilian states and has 3 business models: dark kitchen (focusing only on delivery and without salon), kiosk and shop (investment from R$ 320,000). To become a franchisee, an investment of R$ 80,000 (dark kitchen) and an initial investment of R$ 250,000 (kiosk), R$ 80,000 (dark kitchen) and an amortization period of 14 months are required.
oral sin
Founded in 2004, in Paraná, Oral Sin is a dental implant franchise network with more than 500 operating units, with four types of business models, distributed in all Brazilian regions. Oral Sin was chosen by the ABF as one of the 50 largest franchises in Brazil, showing growth above the national average, with a 24.5% expansion in the number of its operations. Investment of BRL 452 thousand and payback period of 18 to 36 months
Rare used piece
The Peça Rara franchise was created to combine the concept of social responsibility and circular economy (second hand). Leader in the segment, the brand is betting on a new lifestyle through a company committed to sustainability and social responsibility. There are currently 50 stores across the country and the chain maintains a structured expansion plan that aims to double the number of stores by the end of 2023. The initial investment is 413,000 reais and the payback period is between 18 and 24 months. The average monthly revenue is R$ 190,000.
treat well
Pioneer brand of the iGUi Network in specialization in cleaning, technical assistance, maintenance and sale of products for all types of swimming pools and in the training of accredited professionals specialized in water treatment. The investment is BRL 68,000, with a payback period of 12 to 18 months.
Source: Terra

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