São Paulo-based developer Cury celebrates another sales success in Rio; condominium with 954 apartments and the first shopping center in the region surprises company executives with the potential of Porto Maravilha, in a launch in the heart of the so-called “Hub Maravalley” The new launch in Porto Maravilha sells 400 units in less than 20 days
The launch of the new Epicentro residential complex, located in Porto Maravilha, surprised even the most optimistic of brokers: 400 units were sold in just 20 days. Epicentro was launched on January 27 by Cury Construtora, who had already launched 3 other developments in the region, which also sold “like hot water”, in the language of sales professionals: in Cury alone, no less of 4158 apartments there. A small town.
The new residential will have 954 apartments, divided into two 28-storey towers, in addition to shops on the ground floor facing the street, which bring a novelty: a gallery that crosses the block between the two directions of Via Binário do Porto. There will be 27 spaces for the provision of services such as, for example, shops, restaurants and bakeries, constituting the first Mall – Commercial Center – in the region.
That was the response of the São Paulo construction company – a naturalized Rio de Janeiro, real estate executives joke – to the simplistic argument that “there’s no trade in the place.” “To trade you must have a resident, a trader goes where the resident target is. Same thing when it comes to schools: without a student who can pay the monthly fees in the neighborhood the schools won’t open; but there are already several large educational groups there that are looking for and visiting properties in the region. It’s a matter of time. I can say that the three largest educational groups in the country have already visited with us properties where they can install units in the region,” says Rodolfo Rique, executive coordinator of Sergio Castro Imóveis, which manages hundreds of shops and office buildings in the area. According to him, it’s not the story between the hen and the egg; “It’s more like a story between the corn and the chicken,” she says, logically.
The development is right in the heart of Santo Cristo, right where the city government has bet everything on the so-called Hub Maravalley, which should become an important technological hub pushed by Porto Maravalley, as it is next to the Institute of Mathematics (IMPA). Locomotion is facilitated by the VLT stop.
Epicentro will have studios, 1, 2 and 3 bedroom apartments with balconies, on Avenida Professor Pereira Reis, in Santo Cristo. The recreation area has a roof, swimming pool, playground and spaces for beach tennis, outdoor fitness, game room, party room, gourmet space, Zen space with sauna, fitness, workshop, coworking, delivery, laundry, animal care and bicycle rack. Apartments start at 250,000 reais and larger units can reach 700,000.
The brokers are really excited. Wallace Poubel, a professional who has worked in marketing Cury units in Porto since the first launch, sees a shift in how the general public views the region: “before seeing the public worried about whether the region would really move forward, and now the biggest concern is “Is it too late for me to take advantage of this project?” Porto is no longer a bet, whoever doesn’t take advantage of this opportunity today will have to be willing to spend a lot to experience all the wonders in a while that Porto has to offer,” completes the real estate agent.
Cury executives celebrate. “This is our sixth launch in Porto Maravilha, a region in which we have invested and which is growing more and more. This development has a brand and marks an important turning point in this project in Porto because, in addition to the residential that we have already brought other launches, we will have the shopping center. Porto comes to life as a neighborhood, with services. Soon people will pass by here and see a new neighborhood in the city”, says Cury’s vice president, Leonardo Mesquita, who confessed to the report surprised by the speed of sales.
Nobody doubts the executive’s surprise; but it seems like a very happy and even planned surprise, as Cury has already bought another plot of land in the region, as reported here. The company has acquired the land of the former Pro Matre hospital and maternity hospital, on the corner of Avenida Venezuela and Barão de Tefé, where another development is expected to arise, almost glued to the headquarters of L’oreal and Vista Guanabara, a company building that is a total success: the GTIS building is practically full of companies, with only one floor available for rent.
https://diariodorio.com/cury-compra-terrenos-da-pro-matre-no-centro-em-leilao-da-uniao/amp/
In an exclusive interview with DIÁRIO DO RIO, the commercial vice president of Cury spoke last year about the company’s great growth in Rio de Janeiro and the new challenges of the real estate market in the post-pandemic, as well as the great success achieved in Porto Maravilha .
In addition to Cury, the Minas Gerais construction company Emccamp is also currently conducting a mega launch in the port area, near the bus station. It seems that now all that remains is for the carioca builders to discover the region. If there is anything left for them.
Source: Terra
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