See what happened and how they overcame it.
The path of a company can be not only one of successes, but also of difficulties. Or, in the case of these three companies, close to bankruptcy. See what happened and how they got back to the top.
Apple was bailed out of bankruptcy by rival Microsoft
Today, with a valuation in the trillions, Apple was on the verge of bankruptcy. The company ran into difficulties in the 1990s, and in 1997, worried about monopoly charges, Microsoft helped the competitor with a $150 million investment.
That was the push the company needed to resume growth. The following year, Apple introduced the first iMac and was back in business, something it hadn’t done since 1995.
A BMW luxury car nearly bankrupted
Today, the BMW 507 Roadster is a prized collector’s car that sells for millions of dollars. But the model almost caused the brand to go bankrupt in the 1950s.
Launched in 1956, the vehicle commanded a steep price tag for consumers. The company was already in trouble, and with its sales failing, it nearly went bankrupt.
Rival company, Daimler-Benz, almost bought BMW, but an industrial entrepreneur’s investment saved the company. The company stopped producing the model in 1959.
The Brazilian company changes focus and saves itself from bankruptcy
The Brazilian startup InLoco Media bet on the use of geolocation to create advertisements that bring shoppers to physical stores. But that was before Covid-19, and with the pandemic, the company’s revenue is down about 90%.
The company, which was already valued at BRL 500 million, sold its average operation to Magazine Luiza for less than BRL 250 thousand and launched other products: Inconia, a fraud prevention solution, and Insights, a people of interest.
With the shift in focus, Inconia has seen more growth than InLoco before it.
“Despite launching at a difficult time, Inconia is growing [em receita] with ten times the speed of InLoco,” the CEO, André Ferraz, told Exame, in 2022.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
