Consumer Day: origin of the date and most common promotions

Consumer Day: origin of the date and most common promotions


In Brazil, the day was made official in 2014, with a law establishing the date as a milestone for consumer relations.




Consumer Day is a date that is gaining more and more importance in world trade. Although many believe that the day was born to stimulate consumption, in reality the date was born with the aim of protecting consumer rights.

The origin of Consumer Day dates back to 1962, when the then President of the United States John F. Kennedy, in a speech to the American Congress, defended the need to protect consumer rights and proposed a national policy on consumer rights.

Since then, the consumer protection movement has strengthened around the world, with the creation of numerous laws and regulations to ensure the safety and quality of products and services offered to consumers.

A new version of Consumer Day

Consumer Day, as we know it today, was established in 1983, on March 15, by the United Nations General Assembly. The date was chosen in honor of Kennedy’s famous speech, and aims to raise consumer awareness of their rights and duties, as well as encourage companies to offer quality products and services.

Since then, Consumer Day has been celebrated in several countries as a way to empower consumers and stimulate commerce. The date is celebrated with special promotions and discounts, which attract millions of consumers around the world.

In Brazil, Consumer Day was made official in 2014, through a law that established the date as a milestone for consumer relations in the country. Since then, the date has gained more and more importance, with the participation of various companies and shops, which offer special promotions and discounts to consumers.

It’s time for promotions

Major Consumer Day promotions include discounts on products and services, free shipping, cashback, sweepstakes, and other exclusive consumer benefits. Certain industries, such as tech, fashion and beauty, usually offer the best deals during the date.

Furthermore, many companies take advantage of the date to launch new products and services, which are presented to the public with special prices and favorable payment terms.

Consumer Day is an important date for world trade, which aims to value consumers and encourage companies to offer quality products and services. The special promotions offered during the date attract millions of consumers around the world, making Consumer Day one of the most important appointments for world trade.

Source: Terra

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