This will be the new approach for Marvel sequels

After supporting Pete Docter in his announcement that ‘Toy Story 5’ will be “amazing”, the big boss of Disney, Bob Igerhas stated that the entertainment giant is changing the way you approach content of Marvel Cinematic Universe.

The recently reinstated CEO has talked about the biggest franchises in the House of Mouse and how they need to focus on a “quality not volume” approach to offset the exorbitant costs (via ‘The Hollywood Reporter’), something that has affected the reception of ‘Ant-Man 3’ and that record that I would rather not have.

“What we have to look at in Marvel not necessarily the volume of Marvel stories, but how many times do we come back with certain characters”he explained.

“The sequels usually work well for us, but do you need a third or fourthFor example? Or has the time come to turn to other characters? There is nothing inherent to the Marvel brand. I think we just have to look at what characters and stories we’re exploiting.”

“And if you look at Marvel’s trajectory over the next five years, you’ll see many news. Now, we’re going back to the ‘Avengers’ franchise, but with a whole lineup of different avengersas an example”.

He doesn’t directly mention public fatigue, which seems to be a growing sentiment on the internet, one of the 4 lessons we’ve learned from Marvel’s Phase 4, but he winks at it when discussing the company’s ‘Star Wars’ production. company, noting that “perhaps the cadence was a little too aggressive”.

And he continues: “There are so many choices for the consumer right now. The question is what sets us apart. That’s something we’ve talked about, those brands: Star Wars, Marvel, Disney and Pixar, for example. But the quality also is a differentiating factor”.

“I think HBO demonstrated that in its heyday, when high-quality programming made the difference, not volume. And because streaming platforms require so much volume, one has to wonder if that’s the right direction to go, or if you can be more demanding with what you’re doing, and focus on quality and not volume.”

With so many future MCU projects already announced, it will be interesting to see when these changes start to kick in, if they will be in Marvel’s Phase 5, and to what extent the MCU scales back production in addition to relying less on solo character sequels. . For now, next stop: ‘Guardians of the Galaxy Vol. 3’which we can see in cinemas in Spain next May 5th.