According to inside information, the CEO declined a request from the design team, who wanted more time; the device is expected to cost three times as much as the Meta Quest Pro
Speculated for years, the headset of mixed reality apple should finally arrive in 2023. The launch was even brought forward after the CEO of the company, Tim Cooksided with the brand operations team, contrary to what the industrial design team wanted more time to develop the product.
The information comes from the newspaper financial time and come from several people with access to Apple’s internal discussions.
According to the publication, the release date has been a source of tension since 2016, when the project began to be developed.
The industrial design team suggested patience. They believe that it is better to make lighter equipment, aimed at augmented reality. The development of technologies that allow this, however, will take some years.
On the other side of the ring was Apple’s operations team. He wants to launch an early version of the product soon, with a design similar to ski goggles. The gadget would have immersive 3D videos, interactive exercise workouts and lifelike avatar encounters in an updated FaceTime.
Tim Cook sided with the latter position. As comments the ft extensionthis would have been unthinkable a few years ago, as the industrial design team enjoyed a lot of prestige within the company and was rarely contradicted.
However, that has changed since the departure of Jony Ive in 2019. The design team is now headed by Jeff Williams, head of the company’s operations department.
For Cook, the launch of headphones is extremely important. The entire project was conceived during the CEO’s tenure and should have a significant influence on the future of the brand.
It also ushers in a branded product category, something that hasn’t happened in years, which would be important in marking the Executive Director’s tenure.
iPhones, iPads and Macs are legacies of the management of Steve Jobs, who passed away in 2011, and other projects, such as the Apple Watch and HomePod, have not been as innovative compared to the rest of the market.
What we know about Apple headphones
After a long development and a lot of speculation, Apple’s headphones are expected to appear in 2023.
According to the information of Mark Gurman, journalist of Bloomberg and one of Apple’s biggest connoisseurs, the gadget is expected to be called Reality Pro and offer mixed reality capabilities.
This is the name given to the combination of virtual reality (which creates fully 3D experiences in a virtual environment) and augmented reality (which adds virtual elements to the real world). In the second case, the external cameras will reproduce the real images on the device screens.
A digital crown similar to the one on the Apple Watch should give you the ability to switch between modes.
Reality Pro is expected to have manual tracking capabilities, using multiple cameras, and eye tracking, using internal sensors. It will thus be possible to interact with the interface using your fingers.
Among the applications, the headset must have an immersive version of FaceTime and connection with Mac, iPhone and iPad.
The device is expected to cost around $3,000, double what Meta charged for its Quest Pro at launch, before slashing the price and dropping it at $1,000.
Apple wants to sell 1 million units in a year, which is about 10% of the VR market, which is still quite small. Compared to other lines, the company sold more than 200 million iPhones and about 50 million watches last year.
All told, Reality Pro would generate $3 billion in revenue, less than 1% of the company’s revenue, which is about $400 billion.
The plan, however, is to be ready for the future. The headphone market was estimated to be moving $100 billion annually by the end of the decade.
With information: financial time, Bloomberg.
Apple could launch VR and AR headsets in 2023 after pressure from Tim Cook
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
