The online sales method is a bet for 2023 and has dominated the commercial scenario
The pandemic caused by the COVID-19 virus has boosted sales on digital media. Due to the restrictive measures of that period, many companies had to adapt to a new scenario and invest in digital commerce. To prevent profits from being reduced, some startups have taken advantage of social networks and promoted direct, giving visibility to their products and brand.
Along with this, big players like TikTok, Amazon, and Twitter have entered ecommerce into the metaverse, a new retail landscape that is still a force to be reckoned with. Although the segment has been boosted by health measures, it has not stopped growing, which shows how essential it is for companies to recognize the impact of social networks on small and large ecommerce. After all, those who don’t fit in can be swallowed up by the new age.
Digital media offer new business opportunitiesSt
Based on current trends, this market is expected to continue growing in 2023 as companies look for more effective ways to connect with their customers. customers on social media. The use of advanced technologies such as artificial intelligence and data analytics is set to become even more widespread, enabling companies to personalize their sales propositions more accurately and efficiently.
“Social media is increasingly expanding its e-commerce and sales integration capabilities. Strategies aimed at impacting consumers through these channels are an opportunity not only for those who want to sell, but also as a new source of revenue for the platforms and its users,” comments Paulo Stohler, CEO of Moneri, a social sales management platform.
Data on the progress of the digital market
Globally, the market is expected to reach the US＄3.8 trillion by 2030, according to research by GP Bullhound Global Insights. Late last year, Amazon launched Inspire, a social media-inspired feature that offers a shopping experience similar to TikTok, with short videos and feeds of images.
China remains a powerhouse when it comes to social commerce/livestreaming, but startups in other parts of the world are struggling to assert dominance in areas where it is still nascent. In Brazil there are more than 150 million users on social networks and more than 43% of them have already made a purchase under the influence of a celebrity or digital influencer.
Digital sales generate engagement between consumer and brand
One of the innovative characteristics of retail has been the ability to be sales systems omnichanneli.e. connected sales channels that push the boundaries between physical and digital, with social selling being one of the main strategies for this purpose.
Those who think that this is a market only for profiles with many followers are wrong. “The micro-influencer niche has been proven to add more value to users. Strengthening communities – people who are passionate about something and want to connect through it – generate genuine engagement, rather than simply trying to promote a product,” comments Fernando Patucci, Head of Communications at SMU Investimentos.
The evolution of retail also involves the perception that the retailer is no longer a shop seller, but a brand seller. When that happens, he becomes a key ambassador, driving physical sales as well as sales through the digital channel.
Trends pointing to growth in social selling
There are some current trends that may indicate continued growth in the market of Social sale (process of finding potential customers and interacting with them on social networks with the aim of generating sales) in 2023, such as:
Increased use of social media platforms: consumers are spending more time on social media platforms, which makes these channels important for businesses to reach and connect with their target audience.
Personalization: With the advancement of technology, companies are increasingly able to tailor their sales approaches, offering specific content and offers for each customer or group of customers, which can increase the effectiveness of sales campaigns. social selling.
Sales integration: many social media platforms are expanding their capabilities for e-commerceallowing businesses to sell directly to consumers on their platforms, without the need to redirect them to an external website.
Automation: With the use of advanced technologies like artificial intelligence and marketing automation, businesses can automate many aspects of their marketing campaigns. social sellingwhich can increase efficiency and reduce the time and effort required to get results.
Relationship focus: OR social selling it is less focused on the sale itself and more on customer relationships. Businesses are more aware of this and are investing in building lasting customer relationships through personalized content and interactions on social media platforms.
By Karina Rossi
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
