JBL is just a party and remains undefeated as the most desired audio brand

JBL is just a party and remains undefeated as the most desired audio brand


JBL conquers the Brazilian public and is elected most desired audio brand at the 6th Canaltech Awards with a third of the votes, remaining undefeated in the category

The sixth edition of Canaltech Award has gathered tens of thousands of voters in recent weeks to decide the brands preferred by Brazilian consumers in different areas, and the JBL extension is the winner of the 6th Canaltech Award in the Most Desired Audio Brand category, conquering more than a third of the public’s votes with 36.3% of the votes, almost double the second place. There are now five consecutive victories for the brand, which has won all the previous editions where the category was present.



The podium continues with renowned brands of audio devices such as sony, SAMSUNG, LG, bose, builderSennheiser, kubaPioneer, Phillips, beats, appleOnkyo e Audio-Technicalwho also have a wide range of products ranging from Bluetooth headphones and boxes to soundbars and more advanced systems.

Darling of the Brazilian public




JBL has become almost intrinsic to Brazilians and has become a staple among consumers (Image: Ivo Meneghel Jr/Canaltech)

It can be said that JBL has not only grown with the Brazilians, but has also known how to exploit the differentials of our country to become more relevant. The brand has managed to become a reference for Bluetooth speaker models at varying prices for all the public interested in JBL, essentially being synonymous with loudspeaker for many people.

In addition, the brand has also increasingly expanded its activities into other categories where it had not had as much presence until then, such as TWS headphones and soundbars, which helps to make the JBL name even more evident in the imagination of the population. .

JBL’s signature bass



JBL Go 3 has become one of the brand's most popular Bluetooth speakers in Brazil due to its compact size, powerful sound and powerful bass (Image: Playback/JBL)

One of the main characteristics of the brand is the way JBL adjusts the audio equalization of its products to offer a sound with more powerful bass which usually appeals to a good part of Brazilians, who like to “shake” at parties or family gatherings and friends .

By maintaining this sonic signature with each new release, the brand becomes consistent and respects users looking for such a feature, but also usually offers an option to provide common bass for those who prefer a more balanced sound.

Wide product catalogue



The brand is not only betting on a large number of speakers of the most varied sizes and shapes, but also investing in the expansion of other areas of audio, such as headphones, TV soundbars, turntables and much more (Image: Playback /JBL)

By expanding the brand to more audio devices, JBL continues to win more and more audiences who have appreciated the company, maintaining the focus on speakers for all types of environments and musical scenarios, but also investing in earphones and headphones for the general public and for public gamers, home audio system, soundbars for TVs, turntables for vinyl record playback, premium high-performance speakers, reference monitors for professionals, vehicle and boat speakers, and much more.

This diversity allows JBL to deliver what the consumer is looking for, regardless of the price or purpose of the product.

It remains to be seen whether the brand will continue to be strong enough to remain consistent in the Brazilian market for another year until the next edition of the Canaltech Award or whether competitors will turn to aggressive solutions to challenge JBL’s high position.

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Source: Terra

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