What is a step?

What is a step?


The pitch session is essential for startups to get the resources needed to leverage the business.

so that your to boot being successful, finding a promising idea and developing a good product is not enough. The pitch session is essential to gaining the resources needed to leverage the business. Understand what a pitch is, its importance, and more.

The term “throw” can be translated as “throw” and has its origins in sports. In baseball, it means the defensive team’s field. In the United States of the 1940s, which was experiencing a boom in direct sales, the baseball metaphor began to be used to describe business presentations.

It wasn’t until the 1980s and 1990s that the term began to be used as we know it today, referring to the “launch” of a startup. Currently, the average life cycle of a startup is based on different types of presentations: either to enter the accelerator program or to receive the first round of investments.

What is a step?




A pitch is a short, direct presentation aimed at selling an idea. A presentation can be divided into four parts: description, objectives, requirements and monetization. So goes the napkin theory, which claims that an entrepreneur could sell his idea over coffee by dividing a napkin into four quadrants.

Therefore, during the pitch, it is necessary to objectively highlight the most relevant aspects of your business, providing answers to questions such as: “What is the problem you want to solve?”, “How is the market?”, “What is the differential of your company?” and “Who are the professionals who make up your team?”.

How to make a good presentation?

Before making the presentation, the entrepreneur must define his goals and his audience, mainly on the type of investment he wants for his business: angel investor or venture capital. Both types have advantages and disadvantages, and you need to identify which one fits your proposition better.

In an interview for Tagsoft, Dave McClure, co-founder of the venture fund and accelerator 500 Startups, states that the ideal is to open the presentation with the “elevator pitch”, i.e. the 1-minute pitch, where the ‘general idea of ​​the business to investors and only then go into details.

In addition to telling the story of your business, it is essential to demonstrate growth metrics that are optimistic for your business, which demonstrate the potential of the proposition. Other important factors are market size, team size and investment expectations.

The weight of each of these parameters will depend on the type of tone that will be used, the most common being one minute, three to five minutes, seven to 10 minutes, or up to 20 minutes. It doesn’t matter, however, because the idea of ​​the camp is only one: to make a good synthesis of ideas and manage time well.

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Source: Terra

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