In a sunny courtyard along the cruise ship, a television crew interviews Khabi Lami, while more reporters take their time in a neighboring suite. After visiting two nights ago Top Gun: Maverick On the red carpet, Lame GQ was voted one of the best dressed men at the festival, wearing a suit tailored by his sponsor, Hugo Boss. He also served on the festival’s jury and received an award from his agency, Iron Corporation, which he proudly places on the side table.
It all sounds like standard treatment for a young star at Cannes, but Lami, 22, isn’t her expected film debut here: she’s the Senegalese-Italian TikTok personality, with more than 138 million subscribers to the app, the which makes it. He is the most followed person in Europe and only surpassed by Charlie D’Amelio in the entire world.
Lame, a former factory worker, quickly built his following with simple videos that echoed some of the platform’s absurdly challenging trends. Now, with the sponsor of Cannes TikTok, it is a kind of ambassador for a younger audience, which mostly chooses to watch short videos from social networks by phone, instead of going to the cinema and an establishment of the film industry that is desperately trying cheat. It returned to the young audience.
Over the years, Kan has had access to social media. The red carpet selfie festival is still in full swing, but organizers have started to recognize that the world is changing and having flame-like stars on the red carpet is the first step.
“I’m sure this strategy will help attract the younger generation,” said Lami, who speaks Italian with the help of a member of his management team. “This will allow them to work in the film industry.” Lama’s goal is the same and he is currently taking English courses and taking steps to achieve it. “My ultimate goal is to work in the film industry, both as an actor and behind the camera,” he says.
The partnership between Kan and a Chinese social media company was not entirely smooth during this year’s festival. On Thursday, French-Cambodian author Riti Pan, who chairs TikTok’s video jury, resigned briefly, saying TikTok executives were trying to interfere with the jury’s selection. Within hours, it looked like TikTok had capitulated and Panh was back on board. Lamy, who also serves on this jury, says he was allowed to make his own decisions and picked up the phone to show footage of the more than 100 shorts he’s seen.
About 30 minutes from the beach on Lamia Croisette, in a stunning futuristic house once owned by Pierre Cardin, Palais Bulles (now Bubble Palace) and currently rented by Meta, is a 23-year-old Frenchman born in Algeria. influential Riad Bella. He has a moment of his own skin. Meta has redesigned the space as the Instagram Creator Villa, where content creators like Belaïche can demonstrate the company’s technology such as the Quest 2 VR headset and Ray-Ban Stories smart glasses, drink free drinks, listen to DJ sets and receive gifts. And, of course, Gram’s stance in the picturesque space.
Meta has brought its executives and creators to Cannes in the past, but it has never had such a big space. “We wanted to be physically here,” said Edward Broad, director of the social media company’s creative partnership in southern, central and eastern Europe. “For more up-and-coming content creators to join us and get some visibility.”
For Broad, Skin Partnerships with TikTok and the growing digital media company Brut have had a noticeable impact on the festival’s digital footprint. “Recent decisions confirm [Cannes] “He understands that something is going on,” Brody said. “There is a lot more digital content at the festival than ever before.”
Bellai, who has 4.3 million followers on Instagram and 5.9 million on TikTok, first arrived in Cannes last year and was spotted on the red carpet by a French filmmaker. Now that it’s been shot into a feature film, sugar and starsBased on the memoirs of French confectioner Yazid Ichemrahen, which BAC Films will release in France.
“It’s every creator’s dream when they start,” Belaiche said. On her Instagram, she posted her red carpet photo of Paley earlier this year. Caption: “La vie est belle”. (“Life is Beautiful.”)
Source: Hollywood Reporter
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
