Discover the first steps to take online
Using the internet as a means of selling is often associated with practicality, especially when you don’t have a physical store. However, before announcing all of your products and services in the digital environment, it’s important that you do some research on your material. Knowing, for example, if there are others like it and how you are looking for what you are going to offer is something fundamental.
1. Sales channel
The first step is to figure out which one sales channel best fits your product and audience. “Like any other channel, the Internet is more suitable for certain types of products, due to the price range, [à] relationship with the customer with the purchase e [ao] market behavior,” explains Francisco Britto, head of customer service.
2. E-commerce
After making the first decision, the next step is to create an e-commerce. You will need to define the format of this trade, for example, whether it will be outsourced or internalised. “At this point, it is necessary to define the company’s strategy as Virtual shopsuch as for example what the relationship will be with other channels and how it will approach the end customer through the online channel”, warns the Customer Service manager.
But remember: before opening an e-commerce, everything must be studied and planned. “Price, product, place (place of sale) to be served, marketing, logistics and the entire channel and brand strategy,” leads Francisco Britto.
3. Innovation and safety
Once everything is in place, make a difference and always look for new ideas, so as not to fall into uniformity. Innovating is necessary, customers are always looking for something new. As simple as what you do, put some creativity and add value to your product.
“The more information you have about the quality of the product, the better it will be for your business. Trust your customers and be as transparent as possible in your sales policy,” Francisco Britto points out. Stores that have a seal of quality and safety on the Internet demonstrate that browsing is safe and that the product will be delivered correctly and on time.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
