The company has announced it plans to donate a “significant amount” of profits from the Yeezy line to organizations fighting hate speech, racism and anti-Semitism.
A adidas has announced its intention to return to selling Yeezy sneakers, a former partnership with the rapper Kanye Westto the Brazil In short. This will be the first time the products have been made available on the company’s website since October last year, when the company decided to end its relationship with the musician due to anti-Semites.
Worldwide, the sneaker “relaunch” will begin in late May. On the Adidas website in Brazil, the company announced that the availability of the line in the country is scheduled for June 2 in the brand’s application, called Confirmed.
On the portal, the company underlined that “a part of the sale of these items will be donated to support the fight against discrimination, hatred, racism and anti-Semitism”. According to the company, a “significant amount” of the profit will go to organizations such as the Anti-Defamation League (ADL), an international Jewish NGO, and the Philonise & Keeta Floyd Institute for Social Change, a foundation in the family of George Floyd.
Adidas he was at an impasse with his $500 million stash of sneakers – around BRL 2.4 billion at the current exchange rate – and said it listened to “a diverse group of employees, organisations, communities and consumers” before making the decision to start selling the products again.
“We believe this is the best solution as it respects the designs and products we create, works for our people, solves an inventory problem, and will positively impact our communities. Bjorn GuldenBrand CEO, in Note.
The decision to end the partnership with Kanye West came after a series of statements and actions by the rapper. TO fashion week in paris, had chosen to wear a T-shirt that read “White Lives Matter” (“White Lives Matter”). The sentence distorts the slogan “Black Lives Matter” (“Black Lives Matter”), used during the 2020 demonstrations in the United States. WE after the death of George Floyd.
The t-shirt has attracted numerous criticisms, including that of the rapper. Diddy. Responding to a comment from the rapper, Kanye said he would use Diddy “as an example to show the Jewish people that he told you no one could threaten me or influence me.”
The comment was denounced as anti-Semitic and, in its time, led to the suspension of the musician’s profiles on Instagram and not Twitter.
*Intern under the supervision of Charlise de Morais
Source: Terra
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