6 tips to increase sales on Valentine’s Day

Follow these tips for ecommerce sellers to enjoy the most romantic date of the year

The best thing about special dates are the new opportunities to take advantage of all the possibilities these celebrations offer both to sellers and consumers. According to All In’s report, on that date, R$ 6.5 billion was invoiced in e-commerce in 2022. But what can be done to increase the success of e-commerce sales during these events?

“It is always advisable to prepare ahead for dates, take advantage of the surge and make more assertive decisions, that said, data can help deliver relevant insights that will make a difference to the business. Analyzing this data proves to be essential for those who want to stand out in the market, as they can help create new sales strategies within these special dates”, says Juliana Vital, global chief revenue officer of Numimetryplatform with intelligent data and tools for sellers.

See some of the executive’s tips to help salespeople through one of the busiest appointments in the industry.

1. Study the seasonality

Study the seasonality to find out how the market has behaved and expectations for the month of June. Review what worked during last year’s Valentine’s Day and which products stood out and saw an increase in sales the day before.

two. look for new markets

Investigate which categories have a high rate of opportunities and market niches that are still underexplored. Analyze if the sale of a particular product can be favorable for this event.

3. follow the question

Study the question to choose which products will be part of your Valentine’s offer. Investigate how shoppers search, which products are best selling in the categories you sell in, and most wanted to better understand context and uncover rising trends in the market.

4. Make your offer more attractive

Benchmark your ads against those of your competitors to create a more attractive offer. Investigate pricing, expirations and the type of shipping offered, the brands they work with, whether they sell in catalogs, the best performing ads and other information on bestsellers in the category to improve your strategies and increase your conversion during the seasonality.

5. Know your productive heart

Find out which products are the most profitable in the industry and are the source of the most visits and sales. Apply the 80/20 rule to quickly identify the productive heart of your business and know which listings need the most attention and inventory so you don’t lose a sale due to missing product or not responding to a buyer in time.

6. sale with information

To keep up with competitors, first of all, you need to have good weapons that will help you win all the battles on the market. This is why it is essential to have reliable information that allows us to analyze the market in a practical and objective way.

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Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.