Six out of ten Brazilians dream of being entrepreneurs

Starting a business from scratch or investing in a franchise are some of the paths to entrepreneurship; entrepreneur Djelly Girelli explains how franchising works

One research The Global Entrepreneurship Monitor (GEM) 2022 recorded a record result in relation to the wishes of Brazilians: according to the analysis, 6 out of 10 people dream of having their own business, representing the desire of 60% of the population. The survey, conducted for 23 years in Brazil by Sebrae in collaboration with Anegepe (National Association of Entrepreneurship and Small Business Management Studies), shows that in the last five years (2017 – 2022) the willingness to undertake more than tripled .

Currently, around 50 million Brazilians want to start a business in the next three years, revealing that more and more people see entrepreneurship as an alternative to formal employment. In all, 42 million already own businesses, with micro and small businesses responsible for moving R$280 billion a year into the country, according to the Small Business Atlas.

For those who want to open their own business, but do not have in-depth knowledge or experience in entrepreneurship, franchising is a safer option, because the mode, which is a proven system, has a higher chance of success and a lower chance of loss . To get an idea, second ABF (Brazilian Franchising Association), franchises have a 5% mortality rate in 24 months of life, while own businesses, the rate for the same period is 17%.

“Franchise is a type of entrepreneurship that offers a complete structure, with processes and procedures already established. In addition, many franchises provide training, ongoing support, approved suppliers, marketing advice, this ensures that people who have never conducted a own business, learn a new skill and make money with the business,” explained Djelly Girelli, franchise specialist and director of franchise flymore.com.

Again according to the entrepreneur, opening something from scratch is riskier than the franchise system. “When a person has no experience in the sector in which he will work, small errors can compromise the continuity of the business, leading to failure. In the franchise, errors and obstacles have already been identified, addressed and overcome, drastically reducing the chances of failure “, he concluded Djelly.

Website: http://www.voarmaisfranquia.com

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.