Meta introduces generative AI tools designed for its platforms

Meta introduces generative AI tools designed for its platforms

Facebook parent Meta Platforms let its employees get a peek Thursday at a number of AI tools it’s developing, including bots like ChatGPT planned for Messenger and WhatsApp that could have conversations using different personalities.

Company executives also demonstrated in a meeting a device coming to Instagram that can edit users’ photos via text commands and another that can create emoji stickers for messaging services, according to a summary provided by a Meta spokesperson.

The display provided the first concrete indications of how the social media giant intends to make its artificial intelligence tools available to 3.8 billion monthly users, months after competitors like Google, Microsoft and Spanchat announced a wave of such you release.

Meta has yet to unveil any consumer-facing generative AI products, though it did announce last month that it was working with a small group of advertisers to test tools that use AI to generate background images and variations of written text for their ads. advertising campaigns.

The company is also retooling its AI divisions and investing heavily in its infrastructure, after identifying last year that it lacks the hardware and software capacity to support the needs of its AI products.

Meta CEO Mark Zuckerberg told employees at Thursday’s meeting that advances in generative AI over the past year have now enabled the company to integrate the technology “into each of our products.”

Source: Terra

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