The children’s show “Bom Dia & Cia” will return to SBT programming in July, undoing its March 2022 cancellation, after 28 years on the air. Silvio Santos’ broadcaster has confirmed that the program will return in the morning during the school holidays, under the presentation of Silvia Abravanel.
The show will air immediately following “First Impact,” which airs from 6:00am to 9:30am. Therefore, “Bom Dia & Cia” will air at 9:30 and will last for three and a half hours, ending at 13:00. This program will be a special holiday program, valid from July 3 to 31 only.
The cancellation of “Bom Dia & Cia” in March 2022 surprised everyone, as it was the decision of Silvio Santos, who chose to end the children’s program presented in recent years by one of his daughters.
The age of children’s programs
Created by the famous director Nilton Travesso in 1993, with the presentation of Eliana, “Bom Dia & Cia” had as presenters Yudi Tamashiro, Priscilla Alcântara and even Maisa, and has recently been directed by Silvia Abravanel. In addition to being the longest running children’s program in Brazilian commercial TV, it was also the last.
Fever during the 80s and 90s, the children’s programs that consecrated the presenters Xuxa, Angélica and Eliana became scarce after the changes in Brazilian legislation, which established as irregular the practice of marketing communication strategically created to be direct to the children.
For a long time, the program was the leader in viewership, reaching 20 points in the heyday of children’s programs on free-to-air TV. But it had a very low audience when it went offline in March 2022, which fluctuated between 2 and 3 points daily: 1 audience point equals 1% of the universe surveyed in each square.
Source: Terra
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