She went from 30 thousand BRL to 10 million BRL by looking at a “detail”

The Generation Z entrepreneur noticed a detail in the market that allowed a millionaire jump in revenue. Watch the video

The women’s fashion market has very strong competition in the digital arena with the presence of numerous specialized stores in the segment. Data collected by Statista show that in 2021 the market moved around the world the amount of 1.5 trillion dollars and the forecast is that this value will rise to about 2 trillion dollars in 2026.

Faced with this scenario, countless micro and small entrepreneurs feel discouraged from aiming to stand out from the competition, however, there are those who do not feel intimidated in realizing their dreams related to business, as in the case of Letícia Vaz, founder of LV Store, a women’s fashion store earning R$10 million a year.

Although the Generation Z entrepreneur has reached this level, the path to consolidating LV Store in the market has an eight-year trajectory, and in the beginning, the company’s turnover reached around R$ 30 thousand.

“If today we are able to obtain promising brands and a high growth rate, it is thanks to all the efforts and investments that I put into my career as an entrepreneur,” comments Letícia.

One of the main challenges that the entrepreneur had to face in the beginning of her career concerns the lack of information on aspects important to leverage the business, such as content marketing and other processes related to business operations in the digital arena.

With that in mind, Letícia shares tips for new entrepreneurs to look out for in order to gain a foothold in the market.

Tools that automate manual processes

In the eight years of the LV Store market, seven of them have had the presence of the ERP tool developed by Bling, the management system of Locaweb Company. Thanks to the features provided by the product, Letícia was able to greatly simplify and optimize the production process of her shop.

“It is extremely important to look for software and systems, such as Bling, that manage to take manual and bureaucratic processes out of our hands, providing time and space to outline sales techniques, strategies to increase the profit margin, among other plans that define what we should do like entrepreneurs, that is, think about the future”, he says.

content marketing

There is a common movement in the market which involves the participation of content creators and the fact that the vast majority of them have brands related to their image, mainly in the world of fashion and aesthetics, as in the case of Bianca Boca Rosa, Virginia Fonseca , among others.

“I believe that brands that don’t become creators will be swallowed up by creators that are becoming brands,” Letícia says.

With this notion in mind, it is important to delve into the concept of content marketing and invest in an image that is related to the developed brand. One way to generate engaging content for consumers is through humanized messaging.

“Clients feel the need to talk and feel represented by people, not just by a name or a logo. People want to consume a lifestyle that is consequently tied to a product,” she comments.

humanization

Using the above suggestion as a hook, the entrepreneur also highlights the importance of a humanized figure behind the brand.

“I think this process of humanizing brands is a big trend. We cannot create an emotional connection with a brand if it does not have a human figure,” Letícia points out. We can see cases in the market of brands with humanized avatars, such as Magazine Luiza and Casas Bahia, which are used in the content creation front as if they were live influencers. Linking the brand to a face, be it digital or physical, has an intangible weight in the entrepreneur’s vision.

excessive delivery

Practicing overdelivery means delivering more than the customer expects. In fact, the customer must always be the center of the business.

“Many brands think more about profitability and image than about building a relationship with their customer base. This advice is essential to maintain a high growth rate over the years. For this, we always have to deliver more than expected, whether with a loyalty program or with a gift”, underlines the entrepreneur, emphasizing the importance of maintaining a channel to be able to listen to customer needs.

Innovate

To grow you must always be in a constant process of innovation, studying market movements so that it is possible to follow, or even dictate, new trends.

“Sometimes, to stay up to date, it is necessary to analyze other segments that are not related to your business. For example, I deal with fashion, but I often look to other segments for inspiration and new solutions. Looking abroad is also important for evaluate trends, but this innovation must be accompanied by a purpose”, concludes Leticia.

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Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.