By attacking the sharing of passwords between different families, Netflix has sparked protests from subscribers around the world. With so many people threatening to leave the platform for the competition, the numbers revealed by Netflix prove that the effect has been quite the opposite. The strategy paid off.
In the second quarter of 2023, Netflix actually gained almost 6 million users. A number well above their intended target of 2 million. Clearly, the end of password sharing – which was phased in across territories – took its toll, even as they remain on subscription numbers. Therefore, the streaming giant is a beneficiary.
This does not prevent Netflix from continuing to make drastic decisions and test other strategies in different countries. After Canada, the platform announced that it will leave the United States and Great Britain Its cheapest price without ads For new users. With us, this is equivalent to the Essential offer at €8.99 per month. The stated purpose of the platform is to enhance offers with ads…
Does France remain influenced by this strategy? But if the results in other areas are convincing, there’s a good chance…
Source: Allocine
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
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