Disney CEO Bob Iger has announced that the company is looking into ways to stop sharing Disney+ accounts. The announcement was made during the presentation of its fiscal 2023 third quarter results.
Disney’s strategy is to start notifying subscribers of new additional terms of use related to the sharing policy in 2023. This measure intends to increase the monetization of the streaming platform of the company that owns Mickey Mouse, following the premise adopted by Netflix also this ‘year.
The tactic has already been adopted by Netflix since the beginning of the year
Despite criticism Netflix has received for implementing similar measures, the company’s recent fiscal results indicate growth of approximately 5.9 million subscribers.
Based on these findings, Disney is trying to follow in the competitor’s footsteps and look for ways to discourage account sharing in order to grow its user base and revenue from its streaming service.
The post Disney+: Like Netflix, streamer will fight password sharing first appeared on Olhar Digital.
Source: Olhar Digital
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