Experts explain the role and responsibilities of an advisory board
A university advisory board is made up of professionals from both within and outside the institution, with the purpose of adding additional knowledge and experience to the vision of the organization’s shareholders, executives and management team. Board members offer support and guidance to the company’s management, helping to qualify management processes to make more assertive decisions.
Through regular meetings, the advisory board discusses key issues related to the university’s strategy, academic policy, investment, and other relevant areas. These exchanges provide a space for in-depth analysis of scenarios, risks and opportunities, allowing management to make more informed decisions in line with institutional objectives.
To understand how a university advisory board works in practice, the Earth he spoke with Mônica Orcioli, chair of the advisory boards of Anhembi Morumbi and Universidade São Judas universities, and with Dilma Campos, member of the board of directors of Universidade São Judas.
The importance of an advisory board
Today almost half of companies do not generate results due to lack of governance. A recent survey conducted by ACE Cortex revealed that 43% of companies experience difficulties in generating results in projects due to a lack of governance and over 71% of respondents said they lack a strategy and leadership preparation on which direction follow.
The data presented in the research confirms the importance of strategic and assertive actions for the development of a company. A well-structured advisory board, in line with the needs of the labor market, collaborates with the organizational structure and assists in the development of actions that generate positive impacts on students’ lives and in the generation of new income streams.
Mônica explains the importance of the advisory board in the educational institutions where she works. “Board meetings help us to align student needs with job market demands. Having these exchanges is extremely important, as it allows us to further broaden our understanding of market needs and, therefore, prepare our students to more efficiently for future challenges.”

Criteria that are taken into consideration when choosing members of an advisory board
- Professional Experience: In selecting board members, it is extremely important to take into account the chosen member’s professional knowledge and affinity with the purpose of the organisation;
- Ability to work as a team: board members must be able to work together;
- Diversity and Representativeness: Having diverse members with different backgrounds, cultures, genders and perspectives helps the board ensure an inclusive and enriching approach to decision-making.
Diversifying board members is also essential to expanding the university’s network of contacts, facilitating strategic partnerships, and gaining access to resources and business opportunities.
Dilma Campos, in addition to being a consultant at the Universidade São Judas, is an actress with experience in the main Brazilian agencies, as well as founder and CEO of the live marketing agency Outra Praia. But she, among so many experiences, she underlines the importance of participating in a university advisory committee.
“I just believe we can build something in this world through education and being on this board is helping to create actions that put education at the forefront. That’s the most important thing to me, to have a chance to help build a sustainable future through education,” he reports.

Challenges of an advisory board
For Mônica, the main challenges for advisory board members in educational institutions are to strengthen the institution’s commitment to building authentic connections, in line with the values of employability, diversity and inclusion.
Although the establishment of advisory councils in educational institutions is not mandatory, the practice is viewed favorably by businessmen, shareholders and entrepreneurs and helps in the educational and economic development of the country.
Source: Terra

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.