A few decades before the film by Greta Gerwig and Margot Robbie, Mattel approached the House of Mickey Mouse for a collaboration.
With the success of the film Barbie, directed by Greta Gerwig and starring Margot Robbie, many curiosities about the Mattel doll have resurfaced. For example, did you know it ended up in the Disney parks? Yes, Barbie had her show in Florida in the 90s. But it didn’t last long.
It all began in 1993. Mattel was planning to celebrate the 35th anniversary of its most famous toy and decided to approach the studio for a collaboration. The two companies had had a professional relationship since 1955, when the Barbie brand began airing television commercials during the show. Mickey Mouse Club.
Mattel also sponsored several Disney park attractions in later years, such as “It’s a Small World” at the Magic Kingdom and “Toys Fantastic” at the Disney Village Marketplace (formerly Disney Springs, a complex of shops, restaurants, and other leisure options free).
Well, for the celebration of Barbie, the companies decided to put on a show that would be exhibited at EPCOT extension, the park dedicated to man, his culture and technological innovations. At the time, the venue was experiencing a decline in visitor numbers and several changes were made to appeal to a younger crowd.
It was in this lullaby that he was born “The Magical World of Barbie” (“The Magical World of Barbie”, in the original). Running for approximately 20 minutes, the show took the doll and her boyfriend Ken on an adventure around the world, featuring several musicals and…
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Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
