According to a survey by market analyst firm Nielsen, the number of titles on streaming services has increased by 39% over the past two years.
You data show that streaming accounted for 38.7% of total TV usage in July. As a result, traditional television audiences on both radio and cable fell below 50% for the first time.
In May, 60% of streaming time in the United States was spent watching programs from traditional TV channels.
As in the age of television, content is the lifeblood of the streaming-centric digital media ecosystem. Therefore, a clear understanding of your content — where it’s available, what it’s about, and who it appeals to — is more important than ever.
Filiz Bahmanpour, vice president of product at Gracenote, Nielsen’s Content Solutions business unit.
When viewers couldn’t find interesting content to watch, one in five would abandon TV and go do another activity, shows the survey published by Bloomberg.
According to Nielsen, the growth in recent years is due in part to the expansion of free streaming services and ad-supported plans.
The post The number of streaming titles has increased by 39% in two years first appeared on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
