The Mark Conquered by “Barbie” That Made Batman Eat Dust

The movie’s success Barbie it is indisputable. In addition to having surpassed the US$ 1 billion mark at the worldwide box office, the film starring Margot Robbie and directed by Greta Gerwig has hit some impressive specific marks.

In addition to becoming the most profitable film directed by a woman in the history of the United States, the work established itself as the studio’s most profitable. Warner Bros. in American territory at all times. The information is from the magazine Variety.

That way, Barbie conquered the title that previously belonged to Batman the dark knight, released in 2008 and marked by presenting one of the final interpretations of Heath Ledger, deceased actor that same year.

Nearly half of the worldwide box office Barbie was won in the United States: US$ 537.5 million. The value surpassed the local US$ 536 million that were for the second feature in the trilogy of Christopher Nolan.

And the amount pocketed by the Mattel doll work should increase even more, since the work is still on display. The expectation is that it will also reach the highest-grossing film mark in the American market in 2023 as a whole, beating the US$ 574 million of Super Mario Bros: The Movie.

How much stays with Margot Robbie

also according to Variety (via website Igor Miranda)the protagonist Margot Robbie must come out of pockets full in this whole story. She alone will receive approximately US$ 50 million (about R$ 249 million) for her work on the work.

It should be noted that, in addition to being a leading actress, she served as one of the producers – in fact, this would have been her only role originally, with Gal Gadot being tipped for the role on camera.

This value was not fully closed at the beginning. It reached even greater numbers due to the commercial success of the film, which has not only earned at the box office, but also in related products.

The numerous dissemination actions involved partnerships with companies from different fields. In addition to obvious initiatives with clothing and footwear brands, Warner Bros Pictures worked alongside food chains (including pink burgers), video game companies (reaching a xbox bright pink) and even tourism (you could even rent the Barbie by Airbnb or take a themed cruise from Boston). Apart from the dispute in a “rivalry” tone with Oppenheimer, movie that premiered the same weekend and spawned memes under the campaign Barbenheimer.

This made the marketing campaign of Barbie cost more than the feature film itself. The promotional budget was US$ 150 million (approximately R$ 712 million at current quotation and in direct transaction). To make the film, it was necessary to invest US$ 145 million (approximately R$ 688 million). In the end, it worked.

About the movie Barbie

One of the most famous dolls in the world, Barbie premiered last July in theaters around the world. Initially, Amy Schumer would play the doll. She had even signed a contract in 2016. However, the following year she left the project citing scheduling conflicts. She recently explained that it was actually creative struggles that made her quit.

In addition to Margot Robbie, the cast includes:

– Ryan Gosling as Ken;

– Kate McKinnon as Strange Barbie;

– Issa Rae as President Barbie;

– Hari Nef as Doctor Barbie;

– Alexandra Shipp as writer Barbie;

– Emma Mackey as physicist Barbie;

– Sharon Rooney as lawyer Barbie;

– Dua Lipa as Mermaid Barbie;

– Nicola Coughlan as Diplomat Barbie;

– Ana Cruz Kayne as judge Barbie;

– Ritu Arya as journalist Barbie;

– Kingsley Ben-Adir as Ken;

– Simu Liu as Ken;

– Scott Evans as Ken;

– Ncuti Gatwa as Ken;

– Connor Swindells as an intern at a toy company;

– Michael Cera as Allan;

– Helen Mirren as narrator;

– Jamie Demetriou as an employee of a toy company;

– Emerald Fennell as Midge;

– Will Ferrell as CEO of the toy company;

– America Ferrera;

– Rhea Perlman;

– John Cena;

– Ariana Greenblatt;

– Marisa Abela.