Understand the concept of Generative AI and its utility for the business environment
You may have already seen some examples of Generative Artificial Intelligence (AI). You may not be connecting the name to what you saw, but she is more present than you can imagine. This new concept is gaining ground and streamlining tasks in the business field as well as day-to-day activities.
ChatGPT and Midjouney are some options of this technology in everyday life. These are the ways AI has to create original content, data and even images.
Tools using this kind of technological systems have become a fever and a form of entertainment for many, but do we know how it works?
What is Generative AI and how does it work?
Generative AI consists of two neural networks working together. The first is called a generator and is responsible for creating the data. The second is the network that evaluates these created references. This process is repeated until a result deemed adequate is achieved.
What is innovative, given this system, is that the AI ​​maintains a learning and improvement curve, without the need for human interference.
How can it be used in business?
All of this technology can save time and money on previously labour-intensive tasks. This is because the manager can create personalized and exclusive content for his customers and with that, increase engagement and sales respectively.
However, it’s important to note that AI is still in its infancy and there are potential ethical implications to consider. For this reason it is important to use this system responsibly and transparently.
Overall, Generative AI represents an exciting development in the tech world and one that businesses should keep an eye on.
Otto Pohlmann is CEO of Centric Solution, a technology company focused on implementation, training and support.
Source: Terra

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.