According to data from McAfee Labs, the use of AI and ML in cyber threat detection has increased significantly in recent years.
Nowadays there is a technological revolution underway that is profoundly shaping society and the economy. Digital transformation has brought with it an increasing reliance on digital systems and data, making cybersecurity more crucial than ever.
According to data from Fortinet, an estimated 23 billion cyber attacks have occurred in Brazil by June 2023. Business data and assets are now constantly at risk due to more complex cyber attacks involving malware, phishing, machine learning and artificial intelligence, cryptocurrencies and others. Organizations have therefore used cybersecurity best practices to strengthen resilience and win the digital battle against cybercrime. Some include network security, installing malware prevention software, secure configuration, identity and access management, using AI and ML, etc.
Importance of cybersecurity in modern society
Today’s world is more interconnected and technologically dependent than ever. A study of Statesman found that by 2030 there will likely be more than 29 billion Internet of Things (IoT) devices worldwide, up from 9.7 billion in 2020. As a result, this has increased the volume of cyber attacks occurring in the modern society.
According to IBM, the average cost of a data breach exceeds $4 million, making cybercrime detrimental to a business. The most typical cyber attacks involve installing spyware or viruses to damage the user’s device for illicit purposes, sending threatening emails with the intent to steal the user’s credentials, performing a SQL injection into the database to steal data and the use of social engineering to convince users to bypass security measures through human interactions. Therefore, cybersecurity measures have been implemented to safeguard companies’ data and ensure uninterrupted operations.
Markswell Coelho, coordinator of the IBSEC – Brazilian Cybersecurity Institute, states that:
“Data is undoubtedly an organization’s most important asset. Data loss is nothing less than a nightmare for business owners. Especially with the increase in digital dependency, data becomes more exposed and increases the chances of theft or data loss.Therefore, for organizations to ensure the security of their data, it is essential to put into practice some IT security measures such as installing antivirus software, limiting access to data, creating secure networks, endpoint protection and a robust cyber attack management plan.
Main emerging technologies in cybersecurity
Artificial intelligence and machine learning: According to data from McAfee Labs, the use of artificial intelligence and machine learning in cyber threat detection has increased significantly in recent years. These technologies allow security systems to analyze huge volumes of data in real time, identifying patterns and anomalies that would be virtually impossible for humans to detect. Additionally, AI and machine learning can quickly adapt to evolving threats, becoming a crucial line of defense against sophisticated attacks
Blockchain cybersecurity: Blockchain cybersecurity is rapidly gaining popularity in modern society. It contains built-in features for DTL and transparency that help solve today’s cybersecurity problems. Additionally, these features of blockchain help manage the availability, privacy, and integrity of information. Since blockchain systems are decentralized, the loss of one node does not affect the network as a whole
Cloud Technology: According to research by GartnerBy 2025, more than 85% of companies will adopt a cloud-first approach, and without adopting cloud-native designs and technologies, they will not be able to effectively realize their digital goals. Unlike keeping files on a local storage device or proprietary hard drive, cloud-based storage allows you to keep them in a remote database until the electronic device has access to the web; it can then access the information and software applications to run it.
Firewalls: A firewall is a network security tool that monitors all incoming and outgoing network traffic and decides whether to allow or prohibit certain traffic based on established security rules. A firewall can consist of hardware, software, or both. Modern businesses feel the need to install a firewall on their devices to recognize any kind of data disruption and take the desired actions as quickly as possible.
Cyber security: the future ahead
According to Markswell Coelho, “Cyber security has long been an unavoidable concern for businesses. In fact, given the speed of technological advances, hackers are also developing new techniques for data breaches, underscoring the importance of cybersecurity” . According to an analysis by GartnerGlobal spending on security and risk management is expected to increase by 11.3% in 2023.
More information: IBSEC
Website: https://ibsec.com.br/
Source: Terra

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