We spoke with the company’s marketing director about welcoming visitors to BGS 2023 and the future of Nintendo in Brazil
Owner of an enviable fan base, especially in the East, Nintendo is gaining – or recovering – more and more space in Brazil. The Nintendo Switch’s official arrival here was less than four years ago, but since then several editions and bundles have arrived in the country, including Lite and OLED versions. This is directly reflected in the brand’s stand Brazil Game Show 2023one of the largest and most popular at the fair.
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One of the main reasons behind the success of the company and the stand, in addition to the strong appeal that Super Mario Bros. What Wonder has – the game is available to be tested for the first time in Latin America during BGS 2023 – is localization . The theme is a recurring request from Brazilian fans, and the arrival of some localized titles signals a promising future.
“The game is localized, and that’s something very basic, but it’s a real need here for consumers, for fans,” reveals Romina Whitlock, Nintendo marketing director.“A localized game is a huge win for all of us,” complements.
Watch the full interview with Roming Whitlock:
The marketing director makes a prediction on what we can expect from Nintendo’s future in Brazil: an even greater presence. “Since the arrival of Nintendo Switch in the country, we have had a family of consoles. We have had Nintendo Switch, Nintendo Switch Lite, exclusive editions and bundles. What we can expect is much more.”
“What we’re trying to bring is our entire huge portfolio. Bring it here and make it accessible,” concludes Romina Whitlock.
The largest gaming event in Latin America, the Brasil Game Show, will take place October 11-15 in Sao Paulo, with full coverage on Terra Game On.
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Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
