Blumhouse’s miscalculation with The Exorcist: The Reasons for the First Big Failure of a Foolproof Horror Business Model

Blumhouse’s miscalculation with The Exorcist: The Reasons for the First Big Failure of a Foolproof Horror Business Model


The producer of Halloween and Supernatural faces potential losses of millions of dollars and a serious blow to its reputation.

A Disappointing critical reception suggests that The Exorcist – The Devoted may be overshadowed by its box office performance. While not a failure in absolute terms, it is considered a setback for his production company, Blumhouse, which specializes in reviving horror franchises to generate sure-fire box office hits. Its producer, Jason Blum, has a great commercial eye that has abandoned a commitment to quality to generate profitable numbers.




The Exorcist: The Devotee had its world premiere on October 6, 2023, one week ahead of its previously scheduled release date of October 13, 2023, in an attempt to avoid box office competition with the highly anticipated concert film. Taylor Swift: Tour of the Ages.

This first move was an unexpected setback, taking the title even further away from the Halloween date its previews always aspire to, and missing the opportunity to play with the clash of concepts that “Barbenheimer” made. The most important thing about this possible “Swiftxorcist” is that it would have given the film free publicity, making up for the terrible reception on Rotten Tomatoes, which received only 22% positive reviews.

But Blum’s first big mistake was considering him the director David Gordon Greenwho spearheaded the reboot of the franchise Halloweenin 2018, it would qualify for modernization The exorcist, a film that continues to generate new fans 50 years after its premiere. So much so that Green won’t be taking command again anytime soon…

Read the article on QuandoCinema

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Source: Terra

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