Logistics on Black Friday: investments in technology stand out

Black Friday: the 3 main investments in technology to be successful in logistics

As Black Friday approaches, both businesses and consumers in Brazil are preparing for the event. On the one hand, consumers are eager to locate the best deals, considering more attractive websites and discounts. On the other hand, companies are focusing on effective positioning and ensuring high-quality, on-time deliveries.

Historically, Black Friday has been associated with logistical challenges, resulting in delivery delays, which damage companies’ reputations. Given this, there is a growing demand for investments in technologies capable of optimizing processes and improving the customer experience.

Below are some valuable technology investment tips that can be implemented to ensure logistics success during this period:

• • Technology for managing large requests

In this period it is essential that companies use technology to monitor routes and manage unexpected events.

• • Interaction with the customer

Establishing constant communication with the customer, informing them of the status of the delivery, can significantly reduce expectations for all parties involved.

• • Safety

With the significant increase in the volume of operations, it is crucial to implement robust safety measures, including the adoption of video telemetry technologies to monitor driver behavior and ensure that they drive safely and attentively.

Watch the video on the topic with Rodrigo Mourad, engineer and co-founder of Cobli, a company specializing in technologies for the fleet market.

HOMEWORKS

inspires transformation in the world of work, in business, in society. Compass, a content and connection agency, is born.

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.