The Marvels: One of the most famous authors condemns the reactions to the failure of the film at the box office

Hitting theaters on November 8, Nia DaCosta’s Marvels fails to unite the masses. In its first weekend in US theaters, the latest from Marvel Studios collected $47 million in three days. A figure below the already very pessimistic forecasts. To date, the feature film has earned $109 million internationally.

As such, Marvels marks the MCU’s worst start since its inception in 2008, behind the $55 million earned by The Incredible Hulk in 2008. The feature film, directed by Brie Larson, Iman Whelan and Teyonah Parrish, has grossed less than a third. The first Captain Marvel was released in 2019.

A sad entry in this adventure featuring 3 superheroes that have been discovered in previous MCU works: Captain Marvel, Miss Marvel, and WandaVision.

In The Marvels, Carol Danvers (Brie Larson) must face the unintended consequences of her victory against the Kree. Unexpected consequences now force him to shoulder the burden of a destabilized world.

During a mission that thrusts him into a strange vortex closely tied to the actions of Chris the Revolutionary, his powers collide with those of Kamala Khan – Miss Marvel (Iman Whelan), her super fan from Jersey City – and his own. niece,” Captain Monica Rambo (Teyonah Parris), now an astronaut on SABER

Chaotic at first, this unlikely trio is soon forced to unite.

The idea house is facing “superhero fatigue” and has a string of poor results at the box office, with Ant-Man and the Wasp: Quantumania ($476 million internationally), Thor: Love & Thunder ($760 million) and MarvelsOr with the disappointing audience of season two of Loki on Disney+.

Stephen King’s opinion

But criticism of The Marvels, the MCU’s first entirely superhero film, has been especially harsh from fans and Stephen King. The master of horror posted a tweet in which he regretted that the audience was happy for the failure of the film.

“I don’t go to see the MCU movies, I don’t care for them, but I find this barely disguised gloating over THE MARVELS’ low grosses very distasteful. Why are you cheering for failure?”

In 15 years, the Marvel Cinematic Universe produced 33 feature films and established itself as a heavyweight in the film industry. But since Disney+ arrived and the growing number of series and intertwining stories (To know everything about Marvel, you must have seen 7 contents!), viewers seem excited.

Bob Iger, general manager of the Walt Disney Company, himself recognized the shortcomings of this set of programs, which “Diluted attention and concentrationBut Marvel didn’t expect such a disastrous start for the $274 million-budgeted Captain Marvel sequel, however.

“The level of urgency has decreased”

In addition, The Marvels was released during an actors’ strike and thus could not benefit from an advertising campaign. According to Sean Robbins, chief analyst at Boxoffice Pro, “The presence of Brie Larson and the rest of the cast in the publicity circuit may help increase the exposure to some extent. But it probably didn’t outweigh other significant obstacles inherent and external to the film itself.”

He adds a microphone variety :”Society’s expectations are increasing more and more. Even factors beyond Marvel’s control, the mixed reception of many of their films in recent years and the often-overwhelming volume of Disney+ series, have diminished the level of urgency audiences once had for the franchise.

Faced with an abundance of content, fans no longer go to the cinema to see movies. Therefore, in the future, Marvel will have to emphasize strong superheroes like Spider-Man (whose last installment grossed $1.9 billion internationally) and why not bring back the original Avengers, like the studio just mentioned.

But the future of the MCU could very well be disrupted by Deadpool 3’s arrival in the superhero universe. Announced to hit our theaters on July 24, 2024, the movie starring Ryan Reynolds and Hugh Jackman should definitely have ramifications for future MCU movies… Is Kevin Feige considering his plan? To be continued…