‘The Toys That Made Us’ – ‘Brinquedos que Marcam Época’ or even ‘Brinquedos que Marcamar Época’, depending on the translation – is a Netflix original series launched in 2017, in documentary format. Each episode tells the story of some of the most famous toys of all time, such as Barbie, Transformers, Commandos in Action (GI Joe), among others.
However, don’t be fooled! It is not a simple documentary that focuses only on telling the story of the toys themselves. But above all it is an immersion in the development of an idea (or a franchise) until its transformation into a product with high potential on the market. In the series, you will learn about each stage of production, who the creators are, the marketing challenges, and the creation of the design of each of these toys.
While many Netflix titles end up being discontinued, this series remains available to subscribers. This is the impact of pop culture on society: an interest that passes from father to son and sparks interest in knowing how such iconic characters were created.
Since its launch on December 22, 2017, the series has had three seasons and a total of 12 episodes, in which we learn the details of the creation of several characters that have brought joy to millions of children (and adults). Below, watch the episodes one by one.
1st season – 2017
The first season begins with the most famous toys in the world, true icons of pop culture. Therefore, there is nothing better than knowing the origins of the action figures and other toys from George Lucas’ epic series.
This doll needs no introduction, it is simply the best-selling doll of all time, find out how this pink dream was born.
Mattel and the “Master of the Universe” toy line conquered children all over the world – and here in Brazil it was no different –, with characters like Skeletor, He-Man, Mentor and many others, in the 80s. .
The action figures that have accompanied kids since the 1960s, when the original line was launched. They later relaunched the line in the 1980s, with drawings and even comics.
2nd season – 2018
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The famous series “Star Trek” has its place in the sun in the world of toys, with ups and downs, which you will understand in this episode.
An icon that is here to stay. Immerse yourself in the creation and marketing of this line of unforgettable toys. The challenges in selling this idea in the US and also in the Asian market.
A line of toys that was born timidly in the Danish countryside to conquer the world! How the world’s largest toymaker overcame several mistakes in its early days. This episode demonstrates how this market is difficult, competitive and can be innovative.
Discover the most famous cat in the world of toys and how it remains strong and so present today in children’s accessories.
3rd season – 2019
How two comic book artists came up with an idea that led to a phenomenon in the toy industry.
From a Japanese series comes an adapted idea that becomes a success, meet Haim Saban who created a TV series and, finally, valuable toys with the help of an old factory that produces another product.
Ponies are not horses. You’ll learn this and other interesting facts in this episode, which features dancing toys with shiny hair who will battle Barbie and Strawberries head-on.
If you lived as a child in the 80s, you will surely remember the “Giants of the Ring”. Well, this idea comes from the United States and has produced toys there that are loved and revered by a legion of fans. Ah, these arguments are not even remotely a “joke”, but pure business!
Enjoy this series, which brings with it many lessons, memories and business strategies: after all, toys are fun and profitable businesses. Then leave in the comments which of these episodes you liked the most!
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Source: Olhar Digital

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.