After an absence of just over a year, Plus belle la vie made a big return to television on Monday, January 8. The opportunity for the audience to get to know Thomas (Laurent Kerussore), Ariane (Lola Marois), Barbara (Léa François) and others, characters who celebrate their daily lives for more than 18 years.
And to satisfy early fans, TF1 was hit hard as Francesco, Estelle’s husband, was the victim of a poisoning attempt at the end of the first episode. Who could kill him? Police officers of Plus belle la vie, even plus belle will try to answer this question.
A special launch
By relaunching the France 3 soap opera on its channel, TF1 made a risky bet. At the time, France Télévisions actually decided to say goodbye to the series after a steady decline in the broadcast audience.
But we have to believe that the public was there to watch the launch of Plus belle la vie, even more beautiful because, according to Médiamétrie, no fewer than 2.99 million curious people flocked to their screens on Monday, January 8 at 1:40 p.m. . This is 29.0% of the population aged four and over (4+) and 44.3% of women under the age of fifty (FRDA-50).
Outstanding figures, well above average for the time period, which is generally between 1.99 and 2.05 million viewers as of 2023.
A very good first week
This very good audience proved during the first week of airing Plus belle la vie, even plus belle, especially targeting women responsible for purchases under fifty (FRDA-50), which is highly desired by advertisers. At this target, the first five episodes managed to show an audience share of 41%.
There were also 2.72 million viewers, or 27.8% of the public, who gathered in front of the TV at 1.40pm to watch new episodes. However, the figures to be confirmed in the second week of the show.
Repetition that convinces
In order to satisfy viewers who cannot be in front of their screens every day at 13:40, TF1 decided to broadcast the episodes “Plus belle la vie, even plus belle” at 20:25, occupying the former historic slot. According to the France 3 series at the time. And we have to believe it was a profitable bet too, as the episodes averaged 406,000 viewers. Great performance for TNT channel.
Find new episodes of Plus belle la vie, even plus belle from Monday to Friday at 1:40 on TF1. Episodes are available to preview on TF1+.
Source: Allocine
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
