The union between HBO Max and Discovery+, which has been talked about since last year, already has a date: February 27th. The information comes from Sheetand it seems that this time the launch of Max, the new streaming name that will be born from this union, will actually take place in Brazil.
Max was expected to launch across Latin America last year in 2023. However, Warner Bros. confirmed at a mid-September event that the launch would have to be pushed back to early 2020. 2024.
The combination of the two services follows a market trend. Companies that own several streaming services have tried to merge them into a single service, with the aim of facilitating the public, who do not have the budget to subscribe to all of them or even do not have devices that support all applications.
Why the removal of HBO in the title of the new streaming
In contact with Folha, Casey Bloys, managing director of content at Warner Bros, explained the choice of the name Max, without the use of HBO, an acronym that brings with it the strength of the channels’ fame and the high quality of the productions . “We will use HBO as one of the many cards available on Max.”
“In this tab, consumers will have access to all HBO content, such as original series and films. Content from Warner, Sony and Discovery will also have their own tabs, where you can access films, series, reality shows, sports programmes, children’s programs and much more,” adds Bloys.
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Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
