This Sunday, February 11, the 2024 Super Bowl took place, with the Kansas City Chiefs getting the better of the San Francisco 49ers 25-22, in an exciting duel decided in overtime. But as the final game of the NFL season was underway, the biggest and most expensive night on American TV featured a slew of commercials, including a large collection of movie trailers.
The first trailer of Deadpool and Wolverine gave a brief glimpse of Hugh Jackman finally donning the yellow and black costume that made Wolverine famous. We also saw the first trailers for the film version of Evil and for a sequence of Twist call Twister.
This year the commercials were low-tech: we saw a little artificial intelligence, a little cybersecurity, and no national cryptocurrency ads. Apple Music sponsored the halftime show featuring Usher, and an ad for the service featured Tim Cook sending possibly grumpy text messages to Ludacris. However, the Vision Pro did not appear.
In addition to traditional over-the-air and cable broadcasts, the game was also broadcast live in the United States on Paramount Plus, YouTube TV, Fubo, and Hulu Plus Live TV, which for some had the usual quality issues.
Trailer for The boy of autumn
Ryan Gosling, Emily Blunt and several references are in the trailer Autumn boy of the Super Bowl. Watch:
Trailer for Twister
The sequence of Twisterdirected by Lee Isaac Chung, out July 19, has its new trailer.
Trailer for Evil
The trailer for the film adaptation of the musical Evil appeared during the Super Bowl, offering a first look at John Chu’s take on the sympathetic portrayal of the wicked witch who served as a foil to Dorothy in The Wizard of Oz.
Trailer for Deadpool and Wolverine
The first trailer of Deadpool and Wolverine It’s a great joke, full of references to Marvel’s past. It’s unclear in the new trailer how much time has passed for Wade Wilson (Ryan Reynolds) and his partner Vanessa (Morena Baccarin) since the end of Deadpool 2, or even if they are exactly the same versions of the characters who appeared in Deadpool 2 that film.
Planet of the Apes: Reign
The new trailer for Planet of the Apes: Reignwhich brings Wes Ball’s version of the monkey story, which aired during the Super Bowl.
Trailer for A quiet place: first day
The 30 second version of the trailer for A quiet place: first day which debuted this week was shown at the Super Bowl, covering all the major points of the full version in a third of the time.
Verizon commercial featuring Beyoncé
Beyoncé took the opportunity to announce her new album and also release two new songs. And Verizon’s Super Bowl commercial about the launch shows the singer trying to “break the Internet” of the American telecommunications company.
Oreo ad
Oreo’s Super Bowl ad imagines a timeline in which the story revolves around the rotation of its cookies.
Doritos ad
Doritos’ Super Bowl commercial had plenty of action, including a fight scene, a car chase and even ziplining on a kids’ scooter while two grandmas chased a bag of spicy chips.
STōK Cold Brew Coffee and Wrexham FC advert featuring Anthony Hopkins
Sir Anthony Hopkins plays Wrexham Association Football Club’s costumed mascot, Wrex the Dragon, in this advert for the football club owned by Rob McElhenney and Ryan Reynolds, and its official sponsor, STōK Cold Brew Coffee.
Apple Music ad
The commercial for Apple Music, the new sponsor of the Super Bowl halftime show, featured Apple CEO Tim Cook as a fan of Usher, the star who performed at this edition of the event.
Squarespace ad
The American website creation and hosting company Squarespace has published an ad signed by Martin Scorsese.
Google announcement
The Pixel 8’s AI-powered “Frame Wizard” feature describes what’s in the camera’s frame. In this Google Super Bowl commercial, director Adam Morse, who is blind, tries to show how a visually impaired person can experience this.
T-Mobile ad
Zach Braff, Donald Faison and Jason Momoa team up to sing about T-Mobile in a Super Bowl commercial.
BMW ad
The BMW i5 Super Bowl commercial featured Christopher Walken, showing what is apparently a day in the life of the actor with his electric sedan.
Microsoft announcement
Microsoft’s Super Bowl commercial focuses on the idea of using artificial intelligence to be creative. Microsoft used this one-minute commercial to highlight the company’s new Copilot mobile apps for iOS and Android.
The post Super Bowl 2024: Movie Trailers & Top Ads appeared first on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
