Samsung forms ‘secret team’ to develop rival Apple Vision Pro

Samsung wants the “Galaxy XR” to be cheaper than the Vision Pro and launch later this year; the headset must run the custom version of Android

After months of waiting for news regarding the “Galaxy SAMSUNG it reportedly recently formed a “secret team” to develop virtual (VR) and augmented reality (AR) headsets.

• Apple has reportedly sold more than 200,000 units of the Vision Pro
• The Apple Vision Pro announcement led Samsung to redesign the “Galaxy XR” screens.

According to industry-related sources, Samsung’s MX (Mobile eXperience) division has created a new “immersive team” with the aim of advancing the development of a competitor for the sector Apple Vision Pro.

It was revealed that the team that started with just a few people now has more than 100 employees dealing with testing and manufacturing of the AR/VR headset alone.

Samsung, Google and Qualcomm against Apple

Future Samsung headphones were designed in collaboration with Google for the operating system and the Qualcomm for the hardware.

Despite the little information about the alleged “Galaxy XR”, we know that the debut of the Apple Vision Pro would have made Samsung redesign product screens and redesign headphones to reach a further level of refinement.

With the change, we expect Samsung headphones to feature 1.03-inch OLED screens with quality equivalent to Apple’s, offering 23 million pixels and technology microOLED.

The product must also be equipped with Qualcomm’s Snapdragon virtual. .

Increasingly popular segment

The virtual reality headset market is growing rapidly thanks to technological advancements in recent years, and more and more companies are following the trend to attract consumers.

According to IDC research, the market is expected to sell around 182 million units of products in 2024.

For the following year, total sales would amount to 265 million, with a projection of 356 million in 2026. It is clear why no company wants to stop competing in this segment.

“Galaxy XR” could be interesting at a lower price

The device should also debut at a much lower price than the Apple Vision Pro, launched exclusively in the United States and which costs $3,499, the equivalent of almost R$17,000.

Although the announcement of the Samsung headphones is expected in 2024, there are no further details regarding the presentation date.

However, it is possible that the reveal will take place during the Unpacked event to announce the new foldables Galaxy Z Fold6 AND Galaxy Z Flip 6which will take place between July and August.

Source: Hankyung (in Korean)

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Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.