TUDUM: Where does Netflix’s core voice come from?  From the famous series on the platform!

TUDUM: Where does Netflix’s core voice come from? From the famous series on the platform!

Do you know House of Cards? Created in 2013 by Beau Willimon, the series is adapted from a novel by Michael Dobbs and four episodes from a 1990 British miniseries. Produced by Netflix, House of Cards lasted six seasons and saw the departure of the show’s star, Kevin. Spacey following allegations of sexual harassment.

What was “House of Cards”?

Kevin Spacey in “House of Cards”

At the beginning of the series, Kevin Spacey plays Frank Underwood, the coordinator of the Democratic majority in the US Congress, who finds out that the position of Secretary of State promised by the new President of the United States will not be given to him. Enraged, he begins a revenge plot with the help of his wife Claire, a lobbyist who runs an environmental NGO (Robin Wright.

What exactly is Netflix?

TUDUM and “House of Cards”

In the second season finale, Frank Underwood finally ascends to the top of the American administration and becomes the 46th President of the United States. He then enters the Oval Office, leans on the table and rings it twice, sounding like the now well-known “TUDUM”:

The first original series produced by Netflix, House of Cards, therefore participated in the creation of the voice identity of the platform, as it is the voice that we find when the Netflix logo appears in front of each of their in-house productions. There is also a longer version of this logo that you can listen to here, composed by Hans Zimmer!

What’s more, this sound has become such a cue that Netflix has named global fan events and presentations of their upcoming projects as “TUDUM.” Simple, but you have to think about it!


Source: Allocine

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