The Nike launches also include sweatshirts, shorts and sneakers with the mottos of the club and the NBA star
Liverpool, LeBron James AND Nike has launched another partnership between three major sports brands. A line of shirts, jerseys, shorts and sneakers began to be sold this Wednesday 6. The English club has its sports equipment produced by the North American company, while the basketball star has had a lifetime contract with the brand since 2015 , worth more than $1 billion. LeBron is also a Liverpool fan and, since 2011, a shareholder of the club.
The flagship of the collection is the shirt with the same characteristics as the Liverpool playing uniform and the basketball shirt. Colors are defined as cool tones in black, light blue and gold. In addition to LeBron, the Dutch defender Virgil van Dijk, captain of the Reds, is the main face of the pitch. The songs feature the mottos “You’ll Never Walk Alone” by Liverpool and “Fight for Greatness” by LeBron.
The launched shorts follow the pattern used in NBA and is available in the same colors as the shirt. The Brazilian Alissonthat remained out of the first list In Dorival Junior in the Brazilian team due to injury he also participated in the tests, wearing the line’s t-shirt and jacket.
The launch photos also include the side view Andrea Robertson and the defender Joe Gomez, of the Liverpool men’s team. From the women’s team, the defender posed Taylor Hindthe sock Missy Bo Kearns and the veteran Dutch national team striker Shanice van de Sanden. The trio constitutes the leaders of the female cast. Missy also captains the England Under-23 team and has twice been chosen as Player of the Season in popular votes.
The line launched a few days after LeBron become the first NBA athlete to reach the 40,000 point threshold. The new challenge is to overcome the Brazilian Oscar Schmidtwho scored 49,737 points in his entire career even without playing in the United States.
A message from @King James I am @VirgilvDijk pic.twitter.com/XzOh7rde70
—Liverpool FC (@LFC) March 6, 2024
For now the collection is only on sale at the Nike store in the United States and Europe, as well as the Liverpool e-commerce site. The sneaker launched last year by LeBron with Nike was brought to Brazil after the start of foreign sales, which is expected to happen with the new line, without a set date. Liverpool have not confirmed whether they intend to wear the kit in official matches.
LeBron’s contract with Nike is for life. The sports legend has been sponsored by the company since 2015. Second Forbeshe is the fourth highest paid athlete in the world, behind only him Cristiano Ronaldo, Lionel Messi AND Kylian Mbappe.
Source: Terra
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