Movie Quiz: 8 Highly Visible Product Placements, 8 Movies to Identify!

Cinema and advertising have always maintained a very close connection, and the Loomer brothers are not against us, who in 1898 already filmed an advertising film for soap. Sun light.

And in the decades that followed, brands continued to invite themselves into films, helping the production line to finance the works. The examples are obviously countless, and if we were interested in the most famous brand of soda, Coca-Cola, let alone this one, we would easily find hundreds of examples of how different forms of the firm appear in films.

It is sometimes advertising panels, more or less discreet, that we see, as in the first minutes of Ridley Scott’s SF classic Blade Runner, when the policeman Rick Deckard (Harrison Ford) crosses the futuristic city of Los Angeles on a ship. Its spinner, weaving covered buildings in various animated commercials. The product placement was repeated almost identically some thirty years later for director Denis Villeneuve’s Blade Runner 2049 sequel, this time with Ryan Gosling aboard a flying car.

The brand has, of course, also appeared in its various forms, cans or bottles, and sometimes becomes a central element of the script, as in the film “The Gods Have Fallen On Their Heads”, an early 1980s film with an aviator at the beginning. Flying over the desert from the Kalahari, he innocently drops a glass bottle of Coca-Cola.

A gesture that will have ramifications for a Bushman tribe, one of whose members discovers a mysterious object before returning it to his tribe, sowing discord as everyone wants to appropriate the object. The magic that became everything. – Purpose tool.

Coca-Cola is clearly not the only example, as you will be able to see through this quiz, where you will have to try to find the titles of these eight films in which we can see brands being more or less cautious.