TikTok will label AI-generated images and videos

TikTok said Thursday that it will begin using technology designed to identify AI-generated images and videos uploaded to the video service.

TikTok said it will adopt “Content Credentials,” a digital watermark that indicates how images were created and edited. The technology was spearheaded by Adobe, but is open to use by other companies and has already been adopted by companies like OpenAI, creator of ChatGPT.

Researchers have expressed concern that AI-generated content could be used as a weapon of disinformation during election periods. Presidential elections will be held in the United States later this year. TikTok is already part of a group of 20 tech companies that signed an agreement earlier this year pledging to fight the practice.

YouTube, as well as Meta, the parent company of Instagram and Facebook, have also said they plan to use Content Credentials technology.

For the system to work, both the creator of the generative AI tool used to create content and the platform used to distribute the content must agree to use the industry standard.

If a person uses OpenAI’s Dall-E tool to generate an image, for example, OpenAI attaches a watermark to the resulting image. If this image is uploaded to TikTok, it will automatically be labeled as AI-generated.

TikTok already labels AI-generated content made with in-app tools, but the latest move will apply a label to content generated outside of the service.

“We also have policies that prohibit realistic AI that is not labeled, so if realistic AI (generated content) appears on the platform, we will remove it for violating our community guidelines,” said Adam Presser, lead of TikTok’s operations and security.

Source: Terra

Rose

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