Netflix said Wednesday that its ad-supported plan has reached 40 million monthly active users worldwide, up from 5 million a year earlier, in a sign that its effort to attract new users by offering a cheaper plan is paying off. its fruits.
The jump comes at a time when streaming companies are facing stiff competition and introducing joint packages with rivals to retain subscribers.
Netflix, which launched ad-supported subscription in November 2022, said 40% of all subscriptions come from these plans in countries where they are available.
In the fourth quarter, for the first time, the majority of gross subscriber additions for the streaming industry came from ad-supported plans, data from research firm Antenna showed this week.
Netflix also said it will launch an in-house advertising technology platform by the end of 2025.
On Wednesday, Netflix said it will broadcast two NFL football games on Christmas Day this year, expanding efforts to add more live programming to its streaming service.
Source: Terra
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