Apple will announce emoji-generating AI, practical AI tools and partnership with OpenAI at WWDC 2024, Bloomberg says
A Apple is expected to present several innovations related to artificial intelligence applications in its products and services at WWDC 2024, which will be held in June. According to Bloomberg journalist Mark Gurman’s newsletter this Sunday (26), Maçã’s event is expected to be full of announcements of artificial intelligence tools and formalize a partnership with OpenAI.
In addition to confirming some recent rumors about Apple’s plans, the journalist reveals the development of an unprecedented artificial intelligence that will be able to generate emojis from text descriptions.
Apple’s Greymatter project
According to Gurman, Apple will use much of WWDC to showcase the company’s new AI capabilities, and at the center of this strategy would be Project Greymatter – “a set of AI tools that will be integrated into apps like Safari, Photos, and Grades”.
The journalist emphasizes that Apple will take a different approach to artificial intelligence by focusing on tools for people’s daily lives. “The idea is to appeal to the practical side of the user and leave some of the more sophisticated features to other companies,” he says.
Among the expected innovations, the transcription of audio files stands out, a feature that could be useful for students and professionals who record meetings or lessons. Additionally, there will be improvements to Spotlight for faster and more precise searches, as well as the ability to write suggestions for emails and messages.
There’s also an AI-powered “smart summary” feature that will summarize texts, notifications and other content to help people manage information overload. This feature is reminiscent of similar features recently introduced by other software companies. technologyAS The Microsoft recall.
Siri will also receive a significant update, with more natural interactions thanks to Apple’s large-scale language models. Additionally, the virtual assistant on Apple Watch will be enhanced to provide a smoother experience in everyday tasks.
Another highlight is the generation of emojis based on the context of users’ messages. Using generative artificial intelligence, Apple will enable the creation of new emoji on demand, with unique and personalized expressions for every occasion.
Artificial intelligence processing
According to Mark Gurman, Apple’s new approach to artificial intelligence will balance local and cloud processing. For AI functions that don’t require a lot of computing power, such as automatic text suggestions or small photo edits, the processing will be done directly on the user’s device.
However, for more complex tasks that require more processing power, such as transcribing long audio or in-depth data analysis, they will be sent to the cloud. By using servers equipped with M2 Ultra chips, Apple wants to ensure that these more demanding tasks are performed quickly and efficiently, without compromising the user experience.
The new AI features will be integrated into iOS 18 and macOS 15, which will feature an advanced program capable of dynamically deciding where each task should be processed. Additionally, most of these features will be compatible with Apple’s latest devices, especially those released in the last year, which include advanced chips for iPhone, iPad and Mac.
Collaboration with OpenAI
At WWDC 2024, Apple is also expected to announce a strategic partnership with OpenAI, according to Gurman. The decision comes in response to the need to compete in the artificial intelligence market, where Apple doesn’t yet have one chatbots Own. Collaboration with OpenAI will allow Apple to offer the ChatGPT natively on your devices.
Despite the benefits, partnering with OpenAI comes with its challenges, including OpenAI’s structural instability and the controversies surrounding its CEO, Sam Altman. To mitigate these risks, Apple continues to explore a deal with Google to also integrate the Gemini chatbot. This selective approach aims to ensure that Apple has alternatives as it develops its own internal solutions.
The confirmation of this strategy and the presentation of the new Apple tools will take place at WWDC 2024, which begins on June 10.
Source: Bloomberg
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Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
